Digital Marketing Meets Web Analytics – How to Keep Up
Hey, good lookin’! Thanks for checking out my bio to get to know me a little better.
I graduated from West Virginia University (LET’S GO… MOUNTAINEERS!!!!) with a Bachelor of Science of Journalism in Advertising with a minor in Communications. I have experience working with companies of all sizes in a wide range of industries to help them reach their business goals. I am data-driven, creative-inspired.
I’ve been a creative and outgoing person for most of my life, and I rarely meet a stranger. I have had so many different hobbies, activities, and interests, that I guess you could say I’m a “jack of all trades” kind of gal, which makes me perfect for my job. I have a passion for planning and overseeing the execution of marketing strategies for all of our awesome clients. While our main focus is within the online realm, the “integrated” part comes into play as well. We aim to help our clients strategize on how best to achieve objectives of a marketing strategy through a well-coordinated use of different promotional methods that are intended to reinforce each other (i.e., online and offline advertising, PR, communications, sales promotions, and so on).
I wear many hats at Ironistic, but the job title “Director of Integrated Marketing Communications, Web Marketing Manager, Account Manager, Digital Strategist, SEO, Social Media Manager, Website Editor, Headhunter and Happy Hour Planner” wouldn’t fit on my business card. All joking aside, I love my job and I love the people I work with. I consider myself truly blessed to be able to work with such a talented and good-hearted group of professionals.