2 Ways to Drive More Business Through Your Door: Geofencing Marketing & Branding
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New year, new Ironistic? Not quite, but as a digital agency comprised of employees who strive to make impacts online and offline daily, we’re thrilled at the opportunity to embrace changes in 2021 — professionally and personally! Check out the resolutions our team members hope to make as we say bon voyage to 2020.
Each year, I try to give myself a silly resolution and a challenging one. Of course, we’d all like to get into a regular routine of fitness, healthy eating, cooking, etc. That’s just a life goal! But what are some of the little things that I can work on without necessarily realizing it, that’ll make a larger impact? Let’s start silly. A few years ago, I wanted to like olives. Thought it’d be fun to eat Mediterranean food without avoiding them or order a dirty martini when out with the family. Still working on this one… you win some, you lose some! Along the same lines, this year I’d really like to understand spices and how they will enhance my meals. What will mix together well? What can I add to my repertoire of cooking? Only time will tell. Challenging resolution – Last year, I focused on my “filler words” during public speaking and presentations. Much harder than one would think, but it’s been a great mental shift for me! This year, I’m working on reducing the number of paper notes I use and consolidating them into shared digital notes. It’s unlikely that I’ll ever stray from making physical to-do lists, but the next step is definitely a work in progress! Check back with me in 11 months to see how I’m doing.
This past year has finally come to an end. With the new year, it means a fresh mental start for my New Year’s resolutions. Knowing what we went through one year ago with COVID, I have already been reflecting and comparing where I am now and then. With knowing there is so much out of my control I think I’ll be setting goals that are small and bitesize. Personally, I’d like to focus on a variety of items and setting up routines and positive habits. One day a week: Meatless Mondays, exercise (treadmill, weights, or a sport if possible: soccer, hockey), and going out to eat. So I can check on 4 things: physical health, mental health, social fun, and local food. Professionally, I need to really carve out time to find a hobby that aligns with programming, automation, and/or VR or possibly AI.
I have several professional resolutions, but the overall theme is evolving and finding further efficiencies in myself and our processes to continue making positive impacts internally and with our clients. I fully believe that when our clients succeed and improve we share in that success. Personal resolutions are to focus on the positive moments and things that I can impact with the most effective change. While 2020 was a rough year overall, taking time to find the good definitely helped me push through. I will be taking that a step further this year and making the most positive changes possible for myself, friends, family, and coworkers.
A new year is always a nice way to hit the refresh button and take note of the things going well and the parts of your life that may need a boost. Professionally, I’m finding new podcasts, YouTube channels, and forums to learn about new trends, best practices, and hear about other marketers’ experiences. It’s an easy way to connect with others in the industry and gain knowledge at any time of the day. Personally, I’ve made exercise non-negotiable and so far, I’ve seen a major shift in my attitude and energy levels. Holding my feet to the fire on something that benefits my health will ultimately have a nice ripple effect in all parts of my life.
Professionally, I want to expand my knowledge base when it comes to advanced technical SEO and machine learning/data science. Basically, I’d like to become even more of a nerd than I already am! Personally, I want to focus on my health and wellbeing, both physically and mentally. Read at least one book per month. And embrace my introverted nature. 🙂
As our world continues to change, so does Human Resources. My professional New Year’s resolution is to stay on top of the new guidelines determined by a new administration and the COVID/remote work environment. Since I’m not able to see family and friends as much as I used to/as much as I’d like to, my personal resolution is to stay in touch with phone calls, texts, cards, etc. Human interaction is even more important during this pandemic.
My professional resolution is to get more comfortable and efficient in my role as a project manager in the web dev space. My personal resolution is to be in better physical and mental shape by April.
A few professional and personal goals for 2021… Professionally, I’d love to improve my public speaking skills, learn more developer tricks and skills, and work more collaboratively with our team. Taking classes on Udemy.com can help provide guidance to attain a couple of these! Personally, I’d like to change my exercise approach to see better results in 2021.
Professionally, I want to continue to grow my skillset and dabble in other software platforms as well as explore UX design. Personally, I’d like to read more and pick up a new hobby or two.
Professionally, I am hoping to take advantage of my Udemy courses and take some classes on how to better my project management skills and learn more about how to effectively manage marketing campaigns. Personally, I am hoping to start writing more music and travel more with my husband (once COVID is more under control!)
My professional New Year’s resolution is to read more! I find inspiration from reading books on leadership and business development. I also plan to finish my Six Sigma Yellow Belt and continue process improvement for Ironistic services. On a personal level, I aim to refine my work/life balance and improve my health.
Professionally, I want to work on time/project management and to continue my education on animated design. Personally, I hope to plan a stress-free wedding 😉
Professionally, I plan to continue to look for ways to better our relationships with our clients.
I don’t usually subscribe to New Year’s resolutions, but I have been trying to get up earlier to allow time for personal reflection and motivation in line with my faith.
My professional resolution is to stop being so darned nice to my staff, especially Hannah.
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