If you’re more likely to throw on your favorite Netflix series before browsing that bookshelf of untouched novels (no judgement), you’re definitely not alone. The act of absorbing content of any kind through video has been proven to increase engagement, build trust, and thoroughly explain topics of interest better than words alone. And this phenomenon can easily be applied to your organization’s online goals!
Strong content on your organization’s website is the first step to informing users of who you are, what you do, and how your business can provide a product or service that targets the reader’s needs. But let’s be honest — the end goal of creating content on your site should be about converting visitors. With optimized Calls-to-Action, just a handful of words can influence the user’s commitment to your business. Read on for a few best practices when optimizing your CTAs.
Time for your business to head back to the drawing board? The act of rebranding, or changing the image or message of an organization to promote growth, can be a good idea for many reasons. No matter how big or small the actions you choose to take to implement a “rebranding” are, it’s crucial to have a clear strategy in mind to empower the initiative as a whole. Check out our ideas for a successful rebranding campaign along with a few examples of companies who truly hit the mark.
The phrase “email marketing is dead” is certainly not something you will hear thrown around at Ironistic. But if you don’t believe us -- we’re here to clear the air! Below are a few reasons why email marketing is so important and how it will remain a staple in your digital marketing strategy during 2021 and beyond.
It’s somewhat difficult to encounter a person who isn’t a mobile user these days. If your customers are using phones or tablets to conduct business, personal tasks, or anything in between, mobile marketing should be a crucial aspect of your overall digital strategy. So, what mobile marketing trends do Ironistic's team members predict will take off or continue to dominate in 2021? Take a look.
New year, new Ironistic? Not quite, but as a digital agency comprised of employees who strive to make impacts online and offline daily, we’re thrilled at the opportunity to embrace changes in 2021 -- professionally and personally! Check out the resolutions our team members hope to make as we say bon voyage to 2020.
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