2020: A Year of Change
2020 has taught me to never take anything for granted. Life is a gift with an expiration date on it.
As we transition into a new season, it’s time to start putting a plan in place to roll out holiday marketing campaigns! In case you need some last-minute inspiration, our team of marketing experts curated a list of ideas and tips to get your creative juices flowing.
If you need help kicking off your next campaign, Ironistic has your back. Contact us today to make an IMPACT this holiday season!
I am a big believer in social giveaway campaigns! During the holidays, people are looking for these types of giveaways in hopes of winning something special for a loved one. These types of campaigns can help ramp up your social following and consumer engagement. By requesting users to follow, share, and tag people in your post, you are broadening your overall following as well as gaining major exposure with all the user-generated content. When they share to their followers, you are hitting the eyes of an audience that would have been otherwise unreached.
In my experience, one of the easiest wins for digital marketing holiday campaigns is to offer and promote discounts. People love saving money, especially around the holidays! Having a discount for online gift certificate purchases, services, or products is a great way to boost sales during Black Friday/Cyber Monday and leading up to the gift-giving season. The biggest challenge is to make sure you’re reaching the right people and standing out in a sea of holiday promotions. I find that consumers are more comfortable purchasing goods and services as gifts from a brand they are already familiar with or have purchased from in the past. A combination of website promotion, targeted email campaigns, and retargeting pay-per-click advertising is a great place to start!
– Hannah Taylor, Director of Production Services
One campaign we’re running for a client is a challenge to feel grateful throughout the holiday season. Six weeks — starting before Thanksgiving and taking you into the New Year — challenging individuals to reflect on what they’re grateful for and end the year on a high note. This particular client is a yoga company — Bryan Kest Power Yoga, you should check them out! — but I bet that many other companies could use the time for their teams and clients to reflect on being grateful for engaging partnerships, working relationships that are full of laughter, and the hard work that has led to achieving end-of-year goals.
Your goal with a holiday campaign should be to figure out how to stand out during a time when customers are bombarded with marketing campaigns and their own festive to-do lists! Depending on your product/service and your goals, there are so many cool ideas to stand out with holiday campaigns. But one thing we know works is adding a personal, human touch to your marketing. Show the friendly faces of your employees, show how you’re giving back, show appreciation to your amazing customers!
Contests are always fun and a great way to share and spread the love during the holiday season while still accomplishing your marketing goals. Your business could even incorporate a gift to your winner’s favorite charity as part of the prize. This is the season for giving. It’s a great time for giving to be contagious and win yourself some increased social traffic and hopefully some backlinks from some of your supporters which in turn could help your SEO. Just don’t forget to make your contest enjoyable and get permission to reshare customer pictures and videos for extending your campaign as you share the most creative entries. ‘Tis the Season!
Due to shipping and supply chain issues, I think there needs to be a greater focus than ever before on urgency and not waiting until the last minute as many stores are struggling with keeping shelves full leading into the holiday season. I think many campaigns can also focus on bringing friends and family together again as many celebrated in a much smaller way than last year.
Create a digital campaign for 30 days before Christmas with a Deal of the Day, every day, for holiday shoppers. Whether it be a BOGO, 50% off, specific to products the company sells. It’s a fun way to bring in the holiday and keeps people interested in what the next deal will be.
Celebrate your people — your staff, your clients, your partners. It’s been a crazy couple of years, and this is a good season to show appreciation to those that have worked with/for you during these trying times. Create a cool social campaign where you can highlight your staff and/or your clients and publicly say, “Thank You!”
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