Holiday Marketing Campaign Ideas for Small Businesses

Iron Insights

As we transition into a new season, it’s time to start putting a plan in place to roll out holiday marketing campaigns! In case you need some last-minute inspiration, our team of marketing experts curated a list of ideas and tips to get your creative juices flowing.

If you need help kicking off your next campaign, Ironistic has your back. Contact us today to make an IMPACT this holiday season!

Giveaways Galore!

I am a big believer in social giveaway campaigns! During the holidays, people are looking for these types of giveaways in hopes of winning something special for a loved one. These types of campaigns can help ramp up your social following and consumer engagement. By requesting users to follow, share, and tag people in your post, you are broadening your overall following as well as gaining major exposure with all the user-generated content. When they share to their followers, you are hitting the eyes of an audience that would have been otherwise unreached.

– Kelsey LaCourse, Project Manager

Project Manager decorative
Iron Insights Dark Blue Open Quotes

Give the People What They Want.

In my experience, one of the easiest wins for digital marketing holiday campaigns is to offer and promote discounts. People love saving money, especially around the holidays! Having a discount for online gift certificate purchases, services, or products is a great way to boost sales during Black Friday/Cyber Monday and leading up to the gift-giving season. The biggest challenge is to make sure you’re reaching the right people and standing out in a sea of holiday promotions. I find that consumers are more comfortable purchasing goods and services as gifts from a brand they are already familiar with or have purchased from in the past. A combination of website promotion, targeted email campaigns, and retargeting pay-per-click advertising is a great place to start!

The Ironistic Team

Iron Insights Red Close Quotes

A Time for Reflection and Gratitude.

One campaign we’re running for a client is a challenge to feel grateful throughout the holiday season. Six weeks — starting before Thanksgiving and taking you into the New Year — challenging individuals to reflect on what they’re grateful for and end the year on a high note. This particular client is a yoga company — Bryan Kest Power Yoga, you should check them out! — but I bet that many other companies could use the time for their teams and clients to reflect on being grateful for engaging partnerships, working relationships that are full of laughter, and the hard work that has led to achieving end-of-year goals.

– Sarah Kelley Engeset, Sr. Digital Strategist

Sr. Digital Strategist decorative
Iron Insights Orange Open Quotes

Thankful Thursdays and Secret Santas.

  • Thankful Thursdays during the month of November: Each Thursday a short clip, interview statement, or creative graphic can be posted to businesses ‘ websites and social accounts explaining what they are thankful for!
  • Business Secret Santa Exchanges: To show some holiday spirit, local businesses can enter to participate in a virtual Secret Santa exchange that can be shared through social media. Each company draws another company name and then live streams the opening of their gift received!

– Ava Ashby, Marketing Project Manager

Iron Insights Dark Blue Close Quotes

Be More Human.

Your goal with a holiday campaign should be to figure out how to stand out during a time when customers are bombarded with marketing campaigns and their own festive to-do lists! Depending on your product/service and your goals, there are so many cool ideas to stand out with holiday campaigns. But one thing we know works is adding a personal, human touch to your marketing. Show the friendly faces of your employees, show how you’re giving back, show appreciation to your amazing customers!

– The Ironistic Team

Iron Insights Dark Blue Open Quotes

Friendly Competition.

Contests are always fun and a great way to share and spread the love during the holiday season while still accomplishing your marketing goals. Your business could even incorporate a gift to your winner’s favorite charity as part of the prize. This is the season for giving. It’s a great time for giving to be contagious and win yourself some increased social traffic and hopefully some backlinks from some of your supporters which in turn could help your SEO. Just don’t forget to make your contest enjoyable and get permission to reshare customer pictures and videos for extending your campaign as you share the most creative entries. ‘Tis the Season!

– The Ironistic Team

Iron Insights Light Blue Close Quotes

Plan in Advance and Keep it Relevant.

Due to shipping and supply chain issues, I think there needs to be a greater focus than ever before on urgency and not waiting until the last minute as many stores are struggling with keeping shelves full leading into the holiday season. I think many campaigns can also focus on bringing friends and family together again as many celebrated in a much smaller way than last year.

– Sylvia Foerster, Creative Manager

Creative Manager decorative
Iron Insights quotes
decorative Content Stylist

A Deal a Day Keeps the Doctor Away!

Create a digital campaign for 30 days before Christmas with a Deal of the Day, every day, for holiday shoppers. Whether it be a BOGO, 50% off, specific to products the company sells. It’s a fun way to bring in the holiday and keeps people interested in what the next deal will be.

– Faith Dallmann, Content Stylist

Iron Insights Light Blue Close Quotes

Celebrate Your Peeps.

Celebrate your people — your staff, your clients, your partners. It’s been a crazy couple of years, and this is a good season to show appreciation to those that have worked with/for you during these trying times. Create a cool social campaign where you can highlight your staff and/or your clients and publicly say, “Thank You!”

– Chris Foss, Co-Founder & President

Co-Founder & President decorative
Iron Insights quotes


There are currently no responses.

Leave a Reply

Your email address will not be published. Required fields are marked *

9 − 8 =

Request A Quote

Let's take your business to the next level. Fill out the form below to get started!

"*" indicates required fields

Sign me up for IronMail
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
This field is for validation purposes and should be left unchanged.