Marketing Communications for Small Businesses
How to Best Optimize Your Calls-to-Action
Strong content on your organization’s website is the first step to informing users of who you are, what you do, and how your business can provide a product or service that targets the reader’s needs. But let’s be honest — the end goal of creating content on your site should be about converting visitors. With optimized Calls-to-Action, just a handful of words can influence the user’s commitment to your business. Read on for a few best practices when optimizing your CTAs.