Ironistic’s Website Redesign Showcases IMPACT & Evolution

Iron Insights

Ironistic’s long awaited website redesign has finally come to life and to say we’re totally jazzed about it is an understatement. This project was no easy feat. Our dedicated team of web designers, developers, specialists, and project managers worked together to produce a website that embodies the true Ironistic spirit: ongoing evolution and positive IMPACTS. 

Read on to hear directly from the team why we needed this change and how this is making an impact on the future of Ironistic.

Our Users = Our Priority

The redesign of the new Ironistic site is a wonderful representation of the evolution of our organization and the industry overall. Websites need to be designed to be aesthetically pleasing as well as highly functional. I think we accomplished both at an elite level that truly showcases the direction the industry overall is going to blend brand, motion graphics, content, and typography.

Content is king, period. But why not make it look amazing and function seamlessly within the constructs of the website? That was our focus during this project: to give the users the ability to have an experience that was catered to their specific needs.

By building in personas into the build process and target specific messaging for each vertical we can get to the heart of the need our clients, prospects and employees need from our services. That is how you talk to your customers vs talking at them. All too often organizations try to make their customers fit into a specific set of services; that is incorrect. You must build the experience and services around their organization to truly make a profound impact on their organization.

Our new site represents the path forward in the digital space as to how to market your organization in a logical, functional, and intuitive way. We are excited to share our knowledge and experiences with our customers to make the same impact on their organization that we did for our own.

– Jared Elliott, Co-Founder & CEO

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decorative Co-Founder & President

Always Evolving!

Or as my eloquent business partner likes to say, “If you don’t evolve, you die!” At Ironistic, we’re constantly evolving and improving – our designs, our web development, our marketing tactics – and over the years, regarding our own website, we’ve done a pretty good job practicing what we preach. However, sometimes evolution can be a steady push forward, and other times a seismic shift.

For Ironistic.com, it was time for a magnitude 10 seismic shift! We knew we needed to push the boundaries of web design and truly establish a unique, engaging, and dynamic presence that was perfect for only one company on the Internet – our own. A driving force behind all of our efforts is making an IMPACT through our work, and during our own redesign effort, we constantly challenged ourselves to identify, and enhance, all elements of the site to make an IMPACT for our business. From full user journeys to minute design elements; from functionality and integration points to specific content and messaging, we built the site to reach our target audiences (you!) and hopefully encourage you to engage with us.

Did we succeed? Comment below and give us your feedback!

– Chris Foss, Co-Founder & President

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Making IMPACTs and Taking Names

It is never an effortless task to decide how you want to represent a brand; this is the case for most of our clients, and it was no different for us when we decided it was time to elevate our online presence. Everything we focus on revolves around one common theme: IMPACT. The new website better showcases our work, capabilities, and the impact we have had the opportunity to make alongside our clients. The Ironistic redesign team worked extremely hard to ensure leadership’s satisfaction with the end result and I’m proud of what was accomplished. It’s hard to choose a favorite feature of the new site, but if I had to, I would pick the homepage services side scroll.

…Oh yeah, and another common theme here at Ironistic that has been with us from the beginning is “ongoing evolution” – so stay tuned; the best is yet to come!

The Ironistic Team

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decorative Front End Developer

Thoughtful Design and Build

The importance of the Ironistic Redesign, to me, is truly about showing the world what we can do. Not only do we want to give them the information about what we do, but we also want to provide them a visual of how great of a website we can build. There was a lot of thought put into how the site would look and function with those end goals in mind.

I’m so proud of the accomplishments of our team in this redesign. It has been an amazing thing to be part of.

– Brandon Vreeman, Front End Developer

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It’s All in the Details

The purpose of this redesign was to revamp our brand and to showcase our impacts as a creative digital agency. We wanted to show off with some fancy bells and whistles, to represent what we’ve been growing towards and what attention to detail really looks like. We’ve been working hard on this website facelift and honestly, I couldn’t be more proud.

This team supported one another through the ups and downs of this project and came out on top with a beautiful, interactive, user friendly website. It was an honor to be the lead designer on this project, being so new to the Ironistic team. This project was one of the most rewarding accomplishments of my career and I can’t wait to show it off.

I have to admit there are so many pieces of this site that I love. Every single page was created with a thought out strategy and designed with intent from top to bottom. I love the new Ironistic pattern we’ve created and that we color coded the site by services. We created such a fresh new look for Ironistic and I’m happy to represent such a great company.Looking to elevate your brand? Contact Ironistic today and let’s upgrade your website! ??

– The Ironistic Team

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decorative Sr. Front End Developer

Exploring New Possibilities

With the new Ironistic website, it is a testament showcasing how far we have come. We continue to grow, always pushing ourselves, evolving, and exploring new possibilities. My favorite part of the site is, you guessed it, the homepage! Who doesn’t love awesome designs with animation, plus building it I enjoyed every moment.

– Vee Lee, Senior Front End Developer

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“Change is Inevitable. Growth is Optional.”

Experts suggest redesigning your business website every 3 to 5 years. Our last significant update was in 2017, so it was time for an update. In that time Ironistic has grown to be an elite digital agency and our online presence needed to reflect that. We start each day with a primary goal – how do we make an impact on our clients and their business? Our new site highlights our breadth of experience and the many ways that we’ve impacted our client’s businesses and organizations. Users can learn more about us, our capabilities, our impacts, and more when they explore our new website.

My favorite part of the site is the homepage service scroller. I love the movement and the way that it highlights each of our main services and the impact we’ve made for our clients. It also subtly takes you through our project lifecycle by the order in which you experience each service.

– Sylvia Foerster, Creative Manager

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Digital Evolution is Key

Innovation. Evolution. IMPACT. These were the key themes behind our website redesign. What does it mean to truly evolve in the digital space? Sure, we wanted our new site to “look cool”. But digital evolution goes beyond looks.

If a website doesn’t function properly, then looks can only get you so far. We wanted our new site to have superior UX/UI for our users. We wanted to showcase our team’s skill sets through innovative design and web development, animations, interactive elements, and functionality. Why? Because we wanted to showcase exactly what we can do for you. We care about our customers and want to continue to make an IMPACT. That is our “why”. We felt we couldn’t do that effectively with our old site, which is what sparked the conversation to make this change.

My favorite part of the site is the services slide-out section on the homepage. I love the design and functionality, and how it tells a story of our processes from start to finish.

If you’re ready to make an IMPACT online, partner with us! Give us a call today and we can discuss your goals and what services would be best for you and your company.

– The Ironistic Team

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A Stronger Way to Showcase Our Services

Ironistic has been on a path of evolution and it was extremely important to our team to portray a strong brand image that represents who we accurately are. This amazing team and services we provide has grown and our new website now captures all of the IMPACTFUL work we do for our clients. This new design allowed us to structure and present information in a way that all of our services and ways to make impacts with us are easy to find as users flow organically from page to page. Ironistic.com is the core of our business’s digital presence and we are so ready to make an IMPACT with our users.

– Andrea Macino, VP of Account Services

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Ironistic Takeover!

Ironistic is on a non-stop path to keep growing and taking over the world. Our goal with this new website was to support that takeover and make sure we weren’t getting in the way of the inevitable. This project was an incredible exercise in truly understanding business goals and attaching those to every piece of the website design and development. From the hero area that showcases some of our biggest IMPACTS in an interactive way, to a form that asks about your current pain points, we wanted the website to start a conversation. At the end of the day you’re probably here because of just that, a conversation you’ve had with one of our amazing team members.

– The Ironistic Team

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