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Digital Marketing is a beast. Not only is it ever-changing and evolving, but there are so many gosh darn acronyms.
Marketers love to throw around terms like “SEO” and “SEM”. Some may even think they are interchangeable. But are they really? Well, yes and no.
SEO (Search Engine Optimization) is part of SEM (Search Engine Marketing), but they aren’t the same thing. Our team of experts dives into the nitty-gritty of SEO vs. SEM, how they’re different, and how focusing on SEM as a whole can reap extreme benefits for your business.
SEO and SEM have very similar end goals – to get more traffic to your website. Search Engine Optimization (SEO) is focused solely on optimizing your website in order to increase traffic from organic search. Search Engine Marketing (SEM) focuses on increasing traffic and search visibility from both organic and paid search.
Essentially, SEO can be its own thing. SEM is like the marriage of SEO and PPC. You can’t have SEM without SEO. SEM is powerful. Optimizing your website for organic search while running paid ads for the same target keywords can enhance your chances of ranking higher on the search results page. If someone sees your company as a paid ad on a search results page, and then scrolls down and sees your company again as an organic listing, they are more likely to trust you and potentially convert.
SEO and SEM are not the same. SEO optimizes your website to get higher rankings in the organic search results while SEM goes further. It involves other methods that can get search engine traffic, like PPC advertising. The pros of SEO are they are lasting and trusted results that are good for people. A site that loads quickly and is clean/clear is very important for your business. However, SEO can move slower, you won’t see spikes overnight, there isn’t any guaranteed success and this can be a waste of time and money if you aren’t targeting the right keywords. The pros of SEM are you will get instant results and possibly see your company on page one the same week you set up. You will gain knowledge about who is actually interested in your brand and you have access to A/B testing that allows you to update copy based on performance. However, that comes with a pretty penny; SEM can get pricey and when you stop paying, your results can drop drastically. Looking for an agency to help you make the right decision? You’ve come to the right place, contact us today for more information!
SEM (Search Engine Marketing) is focused on gaining traffic to the site through both organic searches and paid searches. An example of search engine marketing would be to optimize the website in addition to spending some of a budget on paid ads or promotions for the site. Pros: More people are reached so the likelihood of people visiting your site is higher. Cons: You have to budget for paid advertising.
SEO (Search Engine Optimization) is an important component of SEM (Search Engine Marketing). SEM incorporates both organic and paid search tactics to maximize visibility and traffic. When you combine SEO and PPC within your SEM strategy, you’ll be able to maximize your results and leverage the two towards a common goal. The pros far outweigh the cons for including both SEO and PPC into your strategy. In either case, make sure your organic efforts and paid ad management are continuously monitored and managed to optimize performance.
SEM is a quick way to get eyes on your business and generate traffic and conversions. Building your organic presence (SEO) is a long process. Think of SEO as the marathon and SEM as the sprint. Both are important but function differently.
SEO, Search Engine Optimization, and SEM, Search Engine Marketing, involve some of the same things, but SEM includes Paid Per Click (PPC) within it. While having your site optimized (SEO) is important, it’s becoming more and more critical to also have PPC campaigns in order to rank higher within search engines. Here at Ironistic, we specialize in both SEO and SEM. To get the most out of your digital marketing experience, talk to us today!
The biggest difference is that search engine optimization (SEO) efforts focus on organic tactics and traffic, while search engine marketing (SEM) focuses on paid placement (ads) within search engines. We consider SEO a basic requirement for doing business online, and depending on your goals (and when executed correctly) SEM/PPC will be another strategic piece of your digital efforts.
From my experience, SEO is a narrow-focused optimization of your product for a singular goal (higher ranking, higher conversions, etc.) SEM is a more holistic approach that not only includes SEO but manages that optimization over time while making informed suggestions based on a long-term strategy.
SEO relates to an organic search and SEM is a paid method. They’re the same concept in that both are methods to make you appear in search results from Google, Bing, or any other search engine website.
SEO and SEM are not the same, one is designed to deliver long-term results through organic growth and amplification (SEO) while the other (SEM) is a direct and active engagement through paid advertising strategically placed within search engine searches.
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