Planning Your 2021 Marketing Strategy
Digital Marketing is a beast. Not only is it ever-changing and evolving, but there are so many gosh darn acronyms.
Marketers love to throw around terms like “SEO” and “SEM”. Some may even think they are interchangeable. But are they really? Well, yes and no.
SEO (Search Engine Optimization) is part of SEM (Search Engine Marketing), but they aren’t the same thing. Our team of experts dives into the nitty-gritty of SEO vs. SEM, how they’re different, and how focusing on SEM as a whole can reap extreme benefits for your business.