Are Third Party Cookies
Going Away?

Yes, third-party cookies will soon be phased out in Chrome and have already been eliminated for Safari and Firefox. As a consumer, I was actually pretty fond of getting relevant advertising and will be sad to see that go. For example, when I was an expecting new parent, I was bombarded with baby products based on search history and I actually purchased some things that I loved and wouldn’t have known about otherwise. Understandably though, users are paranoid about their privacy online.

For businesses and advertisers that relied heavily on this type of targeting, it could be worrisome. Luckily, first-party cookies will still be in play, which allows for targeting people that have already visited your website. You’ll also be able to continue with targeted Google ads using their first-party cookies. The biggest hit will come to businesses that relied heavily on third-party advertising platform targeting as part of their strategy. In order to prepare, take a good look at your advertising strategy and start considering alternatives if needed.

– The Ironistic Team

Third-Party Cookies can be kissed goodbye. Google plans to get rid of tracking third-party cookies by 2023, which means tracking target audiences and finding accurate data is going to be made more difficult for digital marketers that rely on third-party users. However, we will survive! Email marketing software may become the best new thing to track data for advertising and publishers. Not all cookies are going away and Google is making an effort to protect individuals’ privacy so that just means more innovative marketing strategies to come in the future!

– Ava Ashby, Marketing Project Manager

All signs point to yes with the crackdown on privacy, but certain actions will still be tracked. We will have to find alternatives to track information outside of the pop-ups and explore contextual advertising that places PPC ads according to the relevancy of the keywords.

– The Ironistic Team