The lack of planning and scheduling security and upgrade audits is one of the most significant issues we see come into the Iron Quality department. These are very important, not only for the overall maintenance, but the well being of the site over time. During this process, we go in and update security-related settings on the site and server, review any plugin updates and WordPress version updates to ensure there are no conflicts, and take steps to improve the overall page load times.
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Why You Should Consider Hiring a Digital Agency for Your Communication Clients “How can I make my website work better for me?” If you run your own communications firm, you’ve undoubtedly heard this question from your clients. And if you’re like many communications companies, you’ve tried:
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Ironistic’s long awaited website redesign has finally come to life and to say we’re totally jazzed about it is an understatement. This project was no easy feat. Our dedicated team of web designers, developers, specialists, and project managers worked together to produce a website that embodies the true Ironistic spirit: ongoing evolution and positive IMPACTS.
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If you’re more likely to throw on your favorite Netflix series before browsing that bookshelf of untouched novels (no judgement), you’re definitely not alone. The act of absorbing content of any kind through video has been proven to increase engagement, build trust, and thoroughly explain topics of interest better than words alone. And this phenomenon can easily be applied to your organization’s online goals!
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Strong content on your organization’s website is the first step to informing users of who you are, what you do, and how your business can provide a product or service that targets the reader’s needs. But let’s be honest — the end goal of creating content on your site should be about converting visitors. With optimized Calls-to-Action, just a handful of words can influence the user’s commitment to your business. Read on for a few best practices when optimizing your CTAs.
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Time for your business to head back to the drawing board? The act of rebranding, or changing the image or message of an organization to promote growth, can be a good idea for many reasons. No matter how big or small the actions you choose to take to implement a “rebranding” are, it’s crucial to have a clear strategy in mind to empower the initiative as a whole. Check out our ideas for a successful rebranding campaign along with a few examples of companies who truly hit the mark.
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Is Google the first thing that comes to mind when you think of SEO? Yeah, us too. But did you know that YouTube is its own search engine? Yep, you read that right! It’s the second-largest search engine in the world, right after Google (oh, and Google owns YouTube of course, so double the Google exposure)!
Unfortunately, YouTube and video SEO are often left as a lower priority in terms of optimization efforts. Let’s change that! If you want to increase your YouTube visibility and rankings, but aren’t sure where to start, keep reading!
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The phrase “email marketing is dead” is certainly not something you will hear thrown around at Ironistic. But if you don’t believe us -- we’re here to clear the air! Below are a few reasons why email marketing is so important and how it will remain a staple in your digital marketing strategy during 2021 and beyond.
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As if 2020 didn’t already throw enough curveballs at us, Google decided to introduce Google Analytics 4 (GA4). There I was, working on an intake checklist for a new client, reviewing their GA account when to my surprise the entire dashboard looks terrifyingly different. Where did Views go?! Where are the Behavior and Audience sections? […]
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It’s somewhat difficult to encounter a person who isn’t a mobile user these days. If your customers are using phones or tablets to conduct business, personal tasks, or anything in between, mobile marketing should be a crucial aspect of your overall digital strategy. So, what mobile marketing trends do Ironistic's team members predict will take off or continue to dominate in 2021? Take a look.
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