The New Adventures of GA4: A Reporting Issues Update
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It’s incredible how far web development has come and how quickly it can change from year to year. It’s hard to believe the World Wide Web was only created in 1989! Wasn’t that just yesterday?
Our creative, nerdy minds can only imagine what it will be like in another 30 years. We asked our team of web dev experts to share their thoughts and ideas on what they think web development will look like in 2022 and beyond.
Ok, this might be a little premature, but we’re going to see the integration of virtual worlds and websites… soon! We’re not quite at the Oasis / Metaverse level yet, but COVID has accelerated the process. A tool like Gather.Town creates a scenario where we can interact (shop, network, conduct business) in an entirely new way. Consider shopping. It used to be two choices — shop with your friends by going to the store in person together, or shop by yourself through a store’s website. Why not merge those worlds and shop together virtually through Gather.Town? Looking for more evidence that this is on the horizon? Look at Facebook’s investment of, well, Horizon workspaces. Virtual reality is finally becoming a true option. On the new Ironistic website’s Contact Us page, we invite people to visit us in our virtual Gather offices already. This blending of websites (content and functionality) and virtual platforms (real-life engagement and interaction) will increase significantly in 2022 even as COVID fears and restrictions diminish.
Making mobile even better! So much of the traffic on websites is coming from mobile now. I think we will see more and more companies focus less on their desktop versions and more on their mobile versions of their sites. I think that mobile browsers will continue to make changes to capture more and more of the cool features we are used to seeing on desktop versions but tend to miss out on in mobile. That means more animations, more moving pieces, and a better user experience for mobile users.
Real-time chatbots and communication tools on websites have been just one of the upward trends I have seen an increase over time and will likely continue. This is especially helpful in more customer-focused portals like banks and online stores where frequently asked questions can be catered and directed towards to assist navigation. With the automated chatbots as well it encourages the site to be used more as a resource with additional focus on getting the customer right to where they need quickly vs searching around aimlessly and avoiding frustration.
I think a continued focus on user experience and user interface will continue to play a major part in web design and development. Make sure your website is highly intuitive and user-friendly specifically for your target audience. Website performance and page load speed will also be bigger factors as we move into 2022. The challenge comes with finding the right balance of interactivity and engaging visual elements while also maximizing the site’s performance.
I think web development is trending towards no-code/low-code where development can be done with software reducing: the time of the project, the number of technical resources, and stress, which all relates to cost. Much of the no-code/low-code is powered by AI. For example, even for developers, GitHub Copilot autocompletes coding and Microsoft Power Apps builds apps without having to code.
I think we’ll start seeing more “horizontal scrolling” with content on web pages. Instagram has trained us to become familiar with the horizontal scroll to access more information. The benefit here is that you can include more content without lengthening the height of your page. Horizontal scrolling is also a new digital trend that will stand out to users as they access content on your site and invite them to stay on your site longer with the interactivity of this element.
As VR (Virtual Reality) and AR (Augmented Reality) costs drop, I can see VR development coming to the entry-level development realm. I can also see AR soon replacing Mobile as the new main interface for users, which means AR will take on a higher priority during QA (Quality Assurance) and auditing.
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