Category: Strategy

Don’t Sleep on Your Website Maintenance and Management

Your website is a core asset of your business. If you did it right, you’ve strategized, designed, developed, and launched a digital platform that is a true representation of all you are as an organization: your brand, your mission, your capabilities. But, like any technology, you can’t just set it and forget it. In order […]

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LinkedIn Profile Best Practices: Marketing Strategies for You & Your Business

“Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.” — Michele Jennae What did people and businesses do before LinkedIn? LinkedIn has ushered in a golden age of networking, recommendations, job sourcing, talent sourcing, and brand awareness all in one platform. While LinkedIn has […]

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Why Are Images Important on a Website?

You’ve probably heard the old adage, “Don’t judge a book by its cover.” Regardless, the majority of people – at least initially – do it anyway. With the prolific growth of online shopping, social media, and online advertising, this standard has really become just words in the wind. Images are more important than ever. But […]

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Performance Matters: Website Optimization Strategies

By Josh Hall, Development Manager In this article, learn: What does website performance optimization mean? Why is website optimization and performance so important? What are some ways to improve website performance? What Is Website Performance Optimization? We live in a world where speed is everything. We expect quick-time delivery, instant entertainment streaming, pizza in under […]

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How to Choose the Best Digital Advertising Platforms

Every business needs to build its brand and get its message across to its audiences. An online marketing platform combines the benefits of a business directory, local search engine, search engine optimization, customer relationship management, and content management systems.  So, how do you choose the best digital advertising platform for your specific needs and goals? […]

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How to Upgrade to GA4 & Prepare for the End of Universal Analytics

On Wednesday, March 16th, 2022, Google announced in a blog post that their Universal Analytics (UA) will begin its sunset in the summer of 2023. Stating that after the sunset, UA will no longer be tracking website traffic data for all Google Analytics (UA) accounts. Google Analytics is extremely important for tracking the [...]

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Choosing the Right Social Media Platforms for Your Business

Social media is a solid choice for your digital marketing strategy – its influence is obviously prevalent. How do you determine which social sites suit your success? Ironistic is here to help. Get some insight on factors to consider when drawing up your social media marketing plans.  Understand your audience while utilizing demographics and analytics […]

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