Category: Strategy

The Compelling Case for Content Writing Services

If something gave you 67% more leads than your competition, would you do it? Of course, you would. Well, that’s what content writing – like blogs – can do for your business. While we are, obviously, a digital services company writing about a digital marketing service we provide, we promise we’ll give you some very […]

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Don’t Sleep on Your Website Maintenance and Management

Your website is a core asset of your business. If you did it right, you’ve strategized, designed, developed, and launched a digital platform that is a true representation of all you are as an organization: your brand, your mission, your capabilities. But, like any technology, you can’t just set it and forget it. In order […]

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Yes, You Need a Brand Style Guide, but Why Is Branding Important?

When you look up the world’s most valuable brands, you’ll find that their logos are immediately recognizable and familiar. This is no coincidence. Whether it’s Apple, Google, Amazon, Disney, or Starbucks – their brand’s style has been carefully developed and consistently applied across all products, media, platforms, and campaigns. And the majority of their consumers […]

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LinkedIn Profile Best Practices: Marketing Strategies for You & Your Business

“Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.” — Michele Jennae What did people and businesses do before LinkedIn? LinkedIn has ushered in a golden age of networking, recommendations, job sourcing, talent sourcing, and brand awareness all in one platform. While LinkedIn has […]

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Strategy and Tips for Email Marketing and Why It Is Important

Integrated digital marketing strategies are a cornerstone of business outreach and brand-building. The good ol’ days of door-to-door salesmen, snail-mail flyers, glitzy highway billboards, and 30-second radio ads can’t cut it alone anymore. We live and breathe the internet. If we’re not Googling away on our desktops/laptops, we’re happily browsing on mobile – not to […]

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Why Are Images Important on a Website?

You’ve probably heard the old adage, “Don’t judge a book by its cover.” Regardless, the majority of people – at least initially – do it anyway. With the prolific growth of online shopping, social media, and online advertising, this standard has really become just words in the wind. Images are more important than ever. But […]

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Performance Matters: Website Optimization Strategies

By Josh Hall, Development Manager In this article, learn: What does website performance optimization mean? Why is website optimization and performance so important? What are some ways to improve website performance? What Is Website Performance Optimization? We live in a world where speed is everything. We expect quick-time delivery, instant entertainment streaming, pizza in under […]

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How to Choose the Best Digital Advertising Platforms

Every business needs to build its brand and get its message across to its audiences. An online marketing platform combines the benefits of a business directory, local search engine, search engine optimization, customer relationship management, and content management systems.  So, how do you choose the best digital advertising platform for your specific needs and goals? […]

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