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Your website is a core asset of your business. If you did it right, you’ve strategized, designed, developed, and launched a digital platform that is a true representation of all you are as an organization: your brand, your mission, your capabilities. But, like any technology, you can’t just set it and forget it. In order to sustain consistent impact, you have to invest in regular checkups and updates. Learn the what, the why, and all the competitive benefits of website maintenance and management from the pros.
Websites have come a long way since the dawn of the internet. Technology advancements, design evolutions, and user demands have all contributed to the progression of digital platforms.
It isn’t hard to tell when a site has gotten a little dusty. A quick eye test will tell someone if the site’s been neglected.
And if the paint isn’t peeling, a quick tour can reveal hidden weaknesses. If a user struggles to navigate a site, load pages or images, add items to their cart, or download information, they know they have options. Short-term dissatisfaction can have long-term negative results for a business. You never want to give a bad impression.
That’s why regular website management and maintenance is such an absolute necessity. You want to make sure you’re doing regular housekeeping and renovating so that you don’t lose customers to a poor user experience.
Website management is meant to address all of these issues head-on, hopefully before you experience any negative impact on your business. There are three major facets of a comprehensive website management program: site audits, compliance, and security.
Site audits will analyze every page of your site and find any cracks in the user experience. It will assess digital optimization and see if you’re losing potential customers, ROI, and visibility due to site mechanics, faulty content, or lack of content.
Compliance updates will ensure that your site is updated to comply with things like privacy laws and ADA standards.
Security updates will make sure your website is protected at the code and server levels.
Website maintenance also ensures that your site stays on top of any browser updates, so it doesn’t lose functionality or optimal visuals and engagement.
Some website issues are pretty noticeable – like when your shopping cart won’t update, a payment won’t go through, or a service page won’t load. Others lurk in the shadows and need some closer analysis to bring them to light.
Here are the usual website maintenance and management protocols that a professional service will employ – and the issues they are designed to fix:
Again, regular website maintenance can find these errors and fix them, so that your site can meet its full potential.
The whole point of website management and maintenance support is that you can focus on the normal day-to-day of running your business and have confidence that your website is doing its job.
Your site is too big of an investment to leave it to chance. Keep it fit. Keep it functioning. Make sure it’s doing what it’s meant to do.
Ironistic has been performing website maintenance for companies all over the United States. In fact, combining our website management with our hosting services means getting state-side, responsive security, digital strategy, and technical support to ensure your site is fulfilling all its goals.
Connect with us, and see what we’re all about.
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