Why Email Marketing Is Important: Strategy + Tips
The benefits of email marketing are too good to overlook! We dive into why email marketing is important and give you some practical tips for a smart strategy.
Why Are Images Important on a Website?
You’ve probably heard the old adage, “Don’t judge a book by its cover.” Regardless, the majority of people – at least initially – do it anyway. With the prolific growth of online shopping, social media, and online advertising, this standard has really become just words in the wind. Images are more important than ever. But […]
The Nitty Gritty of Software as a Service (SaaS)
With all its applications and benefits, it’s not hard to see why. In fact, the latest stats show that companies with over 1,000 employees use over 100 SaaS platforms. Even smaller companies, with under 50 employees, still use at least 16 SaaS applications.
Inspiration for Your Holiday Digital Marketing
Yes, it is October, and that means it’s crunch time to start planning, initiating, and executing your seasonal marketing strategies. We aren’t going to lie to you – you probably should have started working on ideas a couple of months ago, but now there’s no time to waste! So, here are 9 ideas for your holiday digital marketing that can help increase sales – and boost your brand.
How to Choose the Best Digital Advertising Platforms
Every business needs to build its brand and get its message across to its audiences. An online marketing platform combines the benefits of a business directory, local search engine, search engine optimization, customer relationship management, and content management systems. So, how do you choose the best digital advertising platform for your specific needs and goals? […]
The Power of Link Building: How to Get Backlinks
Building backlinks for your website is an integral part of gaining more visitors onto your site, and essentially more customers. If your website is ranking for keywords on the top pages of Google, but still not performing well, you may not have established a strong backlink profile yet. Doing so will take time and strategy. […]
How to Upgrade to GA4 & Prepare for the End of Universal Analytics
On Wednesday, March 16th, 2022, Google announced in a blog post that their Universal Analytics (UA) will begin its sunset in the summer of 2023. Stating that after the sunset, UA will no longer be tracking website traffic data for all Google Analytics (UA) accounts. Google Analytics is extremely important for tracking the [...]
Choosing the Right Social Media Platforms for Your Business
Social media is a solid choice for your digital marketing strategy – its influence is obviously prevalent. How do you determine which social sites suit your success? Ironistic is here to help. Get some insight on factors to consider when drawing up your social media marketing plans. Understand your audience while utilizing demographics and analytics […]
How to Grow Your Association Using Social Media
According to statistics, 58.4% of the world’s population is using social media as of January 2022. The average internet user is on social media for 2 hours and 17 minutes per day. This means there are great opportunities on social media for associations to grow. However, doing so will take some strategic planning. If you […]
508 Compliance Checklist for Your Credit Union Website
Let's talk 508 compliance! If you need a refresher on what exactly 508 compliance is, click here and take a few minutes to refamiliarize yourself. Refreshed? Alright! Now that you have a solid foundation of what it is and why you need to make sure your website is compliant, let's jump into the below 508 compliance checklist to go over the basic necessities for your website.