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In today’s digital age, it is more important than ever for businesses to have a strong online presence. While communications and marketing agencies may seem like they are competing with each other, they actually make great partners. These two types of businesses have different strengths, but when they work together, that’s where the magic happens. In this article, we share the differences between communications vs. marketing and how communications firms and digital marketing agencies can collaborate together.
Here at Ironistic, we focus heavily on website development and digital marketing services like SEO, SEM, email marketing, analytics/conversion tracking, social campaigns, and more. This is a small part of the overall communications umbrella that most communications firms offer.
When digital marketing and communications come together, we offer, well, everything! By teaming up, we can create a comprehensive marketing strategy that reaches our clients’ target audiences on a larger scale within the digital space. We value the partnerships we have with communications firms!
Let’s begin with a breakdown of communications vs. marketing:
When communications firms and digital marketing agencies collaborate they can create a powerful marketing force that helps businesses achieve their goals on a larger scale. Here are a few ways that these two types of businesses can collaborate:
Ok, so we told you how we can work together. Now let’s share why we should work together! Here are the benefits of a communications firm collaborating with a digital marketing agency:
We live in the age of digital information technology, and communications firms are hungry to revolutionize how we interact with clients, brands, and each other. While communications firms deal with various methods to work online and offline through advertising, messaging, collateral materials, websites, and content generation, they can add a la carte side dishes of value to their services by partnering with digital marketing professionals, like Ironistic.
As a communications partner, our motivation is to provide the data science behind the scenes and assemble optimal website design, hosting, database integrations, and website maintenance.
When we work with communications firms, we consider not only their immediate business goals but also ideas based on what the client needs and expects. In other words, we aren’t just web geeks but digital experts that understand the business goals behind communication campaigns. That enables us to better succeed in optimizing them for the client.
As communications firms use a wide range of online channels to connect with clients and prospects, they need digital professionals like Ironistic who understand how to leverage the convergence of technology and messaging to their advantage. Like any proud parent, we pride ourselves on key analytics reporting every month to identify things that work, things that don’t work, and areas for new direction. Basically, it’s our bragging rights!
We take strategic planning seriously and use evidence-based data to provide the best and most productive methods to collaborate with communications firms. Our fresh approach combines industry best practices with proprietary resources for research and development as well as analytics to monitor emerging opportunities across industries and sectors. When Murphy’s Law prevails and things don’t go as planned, we work on solutions, not blame, to develop options that keep projects moving forward.
Today’s digital technology is the backbone of any enterprise. Keeping up with technology is like “keeping up with the Joneses.” It is essential to have a strong social presence in a competitive environment.
For communications firms, being on top of every aspect of the digital business can be overwhelming, expensive, and potentially detrimental to their success. That’s where Ironistic comes in.
We enable communications firms to do what they do best: establish successful communications campaigns for their clients. Our commitment to excellence drives our motivation to succeed, and when we succeed, our clients reap the benefits.
Ready to partner with us? Give Ironistic a call today!
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