6 Best Digital Marketing Tools to Integrate Together for Businesses

We know that the internet is full of marketing tools for businesses. We are also aware that while it’s good to have options – too many can be overwhelming. With decades of experience in providing marketing services to clients of all different industries, we have come up with the best digital marketing tools to integrate together for any type of business. 

Digital Marketing & Branding

Digital marketing has changed significantly over the years, but the building blocks have been around for decades. Why do you think we have jingles and slogans stuck in our heads that go back to childhood? Think of the Energizer bunny playing the drums and how “he just keeps going and going.”  And what comes to mind immediately after Taco Bell’s slogan “Think Outside the Bun?” You probably thought of the ding from a bell. 

Digital marketing is about brand recognition. When done effectively, this creates consistency and builds credibility and trust with consumers. Thanks to many enhancements of the internet and social media, we have tools right at our fingertips to create great digital marketing strategies. 

Benefits of Integrating Digital Marketing Tools for a Business 

For a well-established marketing strategy, you will need tools for branding, social media, email marketing, SEO strategy, and reporting. It’s best to integrate digital marketing tools that will work cohesively together for the best results. 

Think of it this way – choosing “a la carte” items from a menu will get you some great options like a loaded baked potato or a ribeye steak. In contrast, if you go for the meal – you’ll get the steak, baked potato, rolls, and a side salad. Consider this list of marketing tools as the full entrée. Each tool has its specific role that benefits the larger goal of the marketing strategy.

6 Best Digital Marketing Tools for Businesses

As a full-service digital agency, we use these tools daily. Utilizing this list of awesome digital marketing tools will help your business stay at the forefront of your customers’ minds. It is important to mention that consistency with branding is essential to maintaining credibility and trust with your customers. Keep in mind that this list doesn’t include automation tools we also recommend (like HubSpot, Pardot, and SharpSpring). We’ll save those for a future Ironistic Rambling!

1. Canva

Canva is a branding and design tool used for many purposes. Within the program, businesses can create and design templates for social media posts, infographics, newsletters, brochures, and more. 

There is a free version for basic templates, or the Canva Pro version with more options. The Pro version includes custom templates and images, custom sizing, and also the option to create transparent backgrounds. 

What our team enjoys about the Canva Pro version is the ability to create custom dimensions for each social media platform. This feature makes it easy to create images specific to Facebook, Instagram, LinkedIn, Twitter, and TikTok, including each of their custom banner sizes. 

2. Agorapulse

Once you create design templates in Canva, you can schedule the social media posts with Agorapulse. 

Agorapulse allows businesses to schedule all their social media posts in advance in one location. This social media management software can be integrated with all of your platforms and will publish to each one at the time and date you set it for. 

Remember how we mentioned the different image dimensions in the last section? You can include those custom images specific to the social media platforms Agorapulse. 

Bulk social media scheduling helps businesses with consistency on social media. Consistency is the key to brand recognition and staying at the forefront of consumers’ minds. 

3. Emma

Emma is your go-to for email marketing. While it can be pricier than other email marketing software, its seamless integration and user-friendly design make it our top choice.

Many businesses don’t act quickly enough when it comes to email marketing. However, effective email marketing can become a game changer for businesses – resulting in repeat customers and increased sales. 

Email marketing isn’t just for businesses promoting products. Many businesses will use email marketing for educational purposes. In the next section, we will talk about blog posts and how they are helpful for gaining new website visitors. Links to educational blog posts make great additions to your email marketing strategy. 

4. Moz

Moz is a powerful marketing tool for Search Engine Optimization (SEO). With thorough keyword research and on-page optimization, SEO will drive increased traffic toward your website from your target audience. 

Moz has several great features, including website audits, keyword research, and competitor analysis. Utilizing these tools within the software will help get your pages to rank better on search engines like Google and, as a result, increase sales conversions.

Creating blog posts on your website is a great way to educate your target audience about topics your business specializes in. We suggest using Moz for your keyword research, learning what your competitors are writing about, and doing it better!

5. Google Search Console

After you have optimized your web pages, you will want Google to know they exist. This can be done by indexing your pages on Google Search Console. 

Websites with high traffic naturally get their pages indexed sooner by Google crawlers. However, newer websites or sites without a lot of traffic (or a solid backlink profile) do not get crawled as often. Any time you add a new page, blog post, or make significant changes to a page, you will want to index it. 

We like that you can track the performance of your website, including the number of impressions and clicks. Total impressions are the number of times your website appeared in a Google search, whereas Total clicks are the number of times the website was clicked after it appeared in a Google search. 

6. Google Analytics

Google Analytics gives your website a breakdown of visitor trends – including where they came from (organic search, social media, Google ads), demographics, and viewed pages. Having this breakdown of visitor trends will guide you in creating the right content for your target audience. 

Starting July 1, 2023, Google Analytics 4 will replace Universal Analytics. If you haven’t made the switch yet or are new to setting up Google Analytics, read our blog: How to Upgrade to Google Analytics 4.

How Ironistic Can Help With Digital Marketing

Does your business need support integrating these digital marketing tools? We help clients in all different industries hit the ground running with marketing strategies that work. Visit our client portfolio to see the impacts we have made for our clients. To get started, contact us and become a part of our Ironistic family!

Did we forget some of your favorite digital marketing tools?  Tell us about them in the comments!