How to Measure Marketing Efforts – and Why It’s Important
What Makes a Startup Successful?
Stay focused and don’t give up.
Startup success is a result of having the right support system, plenty of energy, and the determination to succeed. Startup glasses tend to be rose-colored, so rarely do things go as planned. As long as one understands that from the start and is able to roll with the punches, success is only a matter of time!
Expect success — then plan for it.
Plan for success. You’ve got a great product or service that you’re starting up, so stay focused on providing that for a prolonged period of time. Most companies are high flying during the start-up phase, but then they hit that bumpy middle ground while they try to stabilize their success. Plan for that from day one. Establish a foundation that can support your company as you grow — staff, processes, documentation, tools, and partners.
Of course, this applies to your website and digital marketing as well. Sure, you can start with a basic DIY website, but plan early to create a real website that can grow with your business. Similarly, as a start-up, you probably have an initial bank of business, but plan your marketing to keep that pipeline full. Whether it’s organic growth or paid advertising, you don’t want to be two years into your business and see sales slowing down!
Motivation is a must — love what you do.
When you start up a business, there are lots of important steps to take before you begin. Here are the top three:
- The most important tip to follow is make sure you are passionate about the business you are starting — a business that is going to motivate you to get out of bed every morning.
- Next — do your research and create a brand identity, including a logo, color palette, fonts and your mission statement so your company’s profile is consistent and recognizable to your audience.
- Then establish your online assets – secure your domain name, email addresses, and set up your social media accounts.
Make social media part of your strategy.
From day one — engage on social media to build an audience along with the business. Thinking the business needs to be a certain size before making an introduction is wasted time. Let people come on the journey with you and invest in your mission.
From a financial perspective, having a strong handle on cash flow is critical to make sure every dollar in/out is accounted for.
Ask the right questions.
Startups should begin with the question, “Is there a market for my product or service?” Next, startups should devise a plan that creates a skeletal road map of the goals and objectives they want to achieve. Find mentors and like-minded people in your industry to give advice and share experiences. It is also important to create a digital presence to market, communicate, and share information with your base.
Explore your options: Know your brand and how to build it.
Know how to market your business. It’s critical to understand what you’re selling and who you’re selling it to because word of mouth can only go so far. Think about all of your options and use digital marketing to reinforce your other tactics. Brand awareness and brand penetration is one of the building blocks to getting more leads.
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