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What Makes a Good Slogan?

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Discover what makes a good slogan.

A good slogan is short, sweet and impactful.

A good slogan is your entire business and what you do packed into one catchy sentence that everyone can remember easily.

Remember, your tiny but impactful slogan will live on your website, social media, flyers, stationary, outdoor/indoor signs, and business cards. It will complete your brand and will most likely live underneath your logo until it’s recognized by everyone.

– Faith Dallmann, Graphic Designer

A great slogan prompts action.

Emotional simplicity! In as few words as possible entice or encourage the audience to pay attention or participate.  A great example is “got milk?” – makes me want to go to the fridge and check to see if I have milk because I just bought a pack of Oreos.

– Lori Malcolm, Content Writer

Make it memorable.

A slogan should be catchy, easy to remember, different and most importantly, relative to the brand. Testing a slogan by survey or even better, focus group, will help provide valuable feedback on what resonates with people most. The slogan is arguably one of the most important pieces to the overall brand strategy, so this is something to invest time and resources into.

– Emily Stephens, Digital Strategist

“Brevity is the soul of wit.”

Choose the right imagery

A good slogan will be concise, easy to remember, and convey your core message and key differentiator. A slogan should be able to summarize a big idea in just a few words.

– Hannah Taylor, Director of Integrated Marketing

Speak to a need.

One that is concise, defines purpose, and alludes to a need being fulfilled.

– Rita Foss, CEO and Co-founder

“Just do it.”

website images

To make a good slogan, it needs to be catchy. It also needs to be memorable and define your brand. Try to use as few words as possible; too many words and people won’t bother to read it. Just do it.

– Vee Lee, Senior Front End Developer

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