The Relationship Between SEO and PPC


SEO and PPC are just a couple of the tried and tested integrated marketing strategies that we offer at Ironistic. However, it’s not uncommon to hear the question, “Which one is better?” While SEO and PPC are not the same, they work fabulously together. Check out how the two can be incorporated into your overall marketing strategy to aid in reaching a common goal.  

Think long-term vs. short-term.

SEO is a free but long-term approach to getting your ad to rank on search engines. Pay-Per-Click (PPC) on the other hand is a quick, overnight solution to have your ad show on search engines–ideally in the top 3 positions. SEO and PPC in tandem is the ultimate power couple. Think about it–a paid ad showing up at the top of the Google Search Engine Results Page along with an organic link underneath it is taking up tons of space above the fold, where users are most likely to click, and it lends credibility to the site since the user is seeing ads in more places.

– Emily Stephens, PPC Specialist

SEO and PPC complement each other. SEO is the long-term game for building great content for your company and having it rank appropriately on major search engines. PPC, also known as SEM or paid search, allows for you to bid on popular or relevant search queries. This way, through paid search, your company can show up to users in your target market based on keywords. This can help break through the competition or ensure you show on search engines for a newly launched product or service. It’s even a great option for branded terms if a competitor is constantly showing up or bidding on your brand name. This allows you to meet your customers right where they are searching.

– Lauren Foust, PPC Specialist

SEO:PPC :: Marathon:Sprint

– Chris Foss, Co-Founder & President

iron insights

SEO and PPC: Yin and Yang

SEO and PPC go hand-in-hand, but they are quite different! SEO (Search Engine Optimization) focuses on optimizing your website in order to increase organic traffic and rank on the first page of Google. This is all free! PPC (Pay-Per-Click), on the other hand, is not free. You set a monthly budget on certain keywords for each ad, which will appear toward the top of page 1 on Google as an ad, and it costs money each time a person clicks on the ad. Running PPC and working on SEO at the same time will increase your chances of ranking highly on page one for your desired keyword. Contact us today if you are interested in learning about our SEO and PPC services!

– Rebecca Howard, SEO Specialist

Search Engine Optimization is by nature a result of having great content on your website that will lead Google and other search engines to pull your site organically. It is like a free perk for those who take the time to make a great website. Pay-Per-Click is also helpful, but it is not free. PPC campaigns are targeted ads to pay the search engines to highlight your content for your audience. They can work together for great marketing online, but do all you can to take advantage of the SEO value of your site. You won’t be sorry.

– Kristen Fischetti, Content Stylist

SEO and PPC are a dynamic duo. You can claim a stake on specific high-value keywords by ranking for them in both organic and paid placements. Alternatively, suppose you’re finding it difficult to reach top ranks organically due to high competition or a lack of content and domain authority. In that case, PPC is a great way to fill the gap by bidding on the keywords that matter most for your business.

– Hannah Taylor, Director of Production Services

Enabling a good mix of the two helps build up your search engine presence. If both are utilized and utilized well, you can dominate the first page on the search engine for specific keywords. Ranking on the first page is essential to a marketing campaign and taking advantage of both SEO and PPC will help you achieve this.

– Kelsey LaCourse, Account Coordinator

There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click.

– Samantha Neuhring, Graphic Designer

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