The Relationship Between SEO and PPC

Think Long-term vs. Short-term.

SEO is a free but long-term approach to getting your ad to rank on search engines. Pay-Per-Click (PPC) on the other hand is a quick, overnight solution to have your ad show on search engines–ideally in the top 3 positions. SEO and PPC in tandem is the ultimate power couple. Think about it–a paid ad showing up at the top of the Google Search Engine Results Page along with an organic link underneath it is taking up tons of space above the fold, where users are most likely to click, and it lends credibility to the site since the user is seeing ads in more places.

– The Ironistic Team

Simple Analogy Below.

SEO and PPC: Yin and Yang

SEO and PPC go hand-in-hand, but they are quite different! SEO (Search Engine Optimization) focuses on optimizing your website in order to increase organic traffic and rank on the first page of Google. This is all free! PPC (Pay-Per-Click), on the other hand, is not free. You set a monthly budget on certain keywords for each ad, which will appear toward the top of page 1 on Google as an ad, and it costs money each time a person clicks on the ad. Running PPC and working on SEO at the same time will increase your chances of ranking highly on page one for your desired keyword. Contact us today if you are interested in learning about our SEO and PPC services!

–The Ironisitc Team

Take advantage of SEO.

Dominate the first page results.

Enabling a good mix of the two helps build up your search engine presence. If both are utilized and utilized well, you can dominate the first page on the search engine for specific keywords. Ranking on the first page is essential to a marketing campaign and taking advantage of both SEO and PPC will help you achieve this.

– Kelsey LaCourse, Project Manager