CoalBlue Project

“As a new coalition, the CoalBlue Project was in need of a strong internet presence to educate Americans about the need for sustainable coal.  Ironistic was on time, on budget, and delivered an excellent website.  We couldn’t be more pleased with the results.”

Stefan L.B. Bailey

CoalBlue Project


The CoalBlue project came to Ironistic as a brand new, nonprofit organization that required an online presence right away. CoalBlue represents a coalition of Democrats seeking to achieve a broad, bipartisan commitment to coal as a sustainable fuel and to the accelerated development and deployment of advanced technologies.

Ironistic worked with our design and branding partners at HDN Studio as well as our communication partners at Ripple Communications from the start of this project. HDN quickly established a strong logo and brand identity for CoalBlue and then worked with our Ironistic and Ripple teams to convey that brand and messaging through the website. Ironistic also coordinated with CoalBlue to launch an elaborate custom splash page immediately after winning the project. The splash page was followed by a full website only 4 weeks later in time for CoalBlue’s public debut and release of their letter to President Obama. Both the splash page and full site utilize completely responsive web designs for optimal user experience on all devices.

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