Case Study
Matrix Solutions
Explore how Ironistic helped a media technology company strengthen its position with C-level advertising executives by combining a strategically timed in-person event with coordinated omnichannel follow-up.
Attendees: 50 senior executives & influencers
Audience: C-level & VP-level decision-makers
Sponsorships secured: 3 (100% of fixed costs covered)
Channels activated: Event + Email + Social + PPC + Content
The Challenge
Matrix Solutions needed to break through to influential advertising executives and leaders within the media advertising ecosystem. While digital outreach generated consistent brand awareness, it wasn’t creating the depth of connection or authority required to strengthen executive relationships or reinforce thought leadership.
The Solution
Ironistic developed and managed a Meta Ads awareness strategy across Facebook and Instagram, focused on reach, frequency, and cost efficiency.
The approach included:
- Awareness-optimized Meta campaigns to maximize reach rather than clicks or bookings
- Local geo-targeting to ensure impressions stayed within Avant Garde Optometry’s service area
- Multiple creative themes, including brand awareness, senior eye health, cataract education, and seasonal messaging
- Low daily budgets designed to test performance while maintaining consistent visibility
Campaigns ran from July 2025 through December 2025, allowing for optimization over time while maintaining a steady brand presence.
The Objective
The objective of this marketing initiative was to create executive-level engagement that digital outreach alone could not deliver — bringing senior decision-makers together in a setting designed for meaningful conversation, thought leadership, and long-term relationship building.
Specifically, the initiative aimed to:
- Directly engage C-level executives and senior industry influencers
- Position the company as a thought leader on the future of media advertising and AI
- Support relationship-building before, during, and after the event
- Generate high-quality content and follow-up opportunities to extend impact across channels
The Solution
Ironistic spearheaded an executive breakfast event, strategically scheduled alongside a major industry conference in New York City to maximize attendance from senior leaders already in-market.
The event centered on a highly relevant topic: advancing media advertising through AI.
Ironistic led end-to-end event strategy and execution, including:
- Sourcing and securing a premium Manhattan venue suited for an executive audience
- Supporting panelist identification and content development to reinforce relevance and authority
- Securing three event sponsorships to fully offset fixed event costs
- Executing targeted promotion through email, social, and PPC, prioritizing attendee quality over volume
- Managing onsite logistics, including venue coordination, catering, and AV
- Producing and facilitating the full event-day experience
To extend impact, Ironistic led a coordinated omnichannel follow-up strategy, repurposing event content across digital channels to sustain momentum well after the panel concluded.
The Benefit
This event delivered meaningful, measurable outcomes for Matrix Solutions, including:
- Bringing together 50 C-level executives and senior industry influencers from across the media advertising ecosystem
- Strengthening thought leadership by leading a future-focused conversation on AI’s role in advertising
- Reinforcing strategic partner relationships through shared participation and sponsorship
- Generating high-value content across multiple channels for coordinated follow-up and continued impact
By pairing in-person engagement with omnichannel amplification, this initiative delivered lasting value for Matrix, reinforcing credibility and extending visibility well beyond a single morning.
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