First things first: we set up our goals!
First and foremost, you MUST make sure Google Analytics is set up and tracking correctly on your site! I can’t emphasize enough how important Google Analytics is for your business. Take advantage of setting goals in Analytics that are important for your business. Examples of goals could be contact form submissions, white paper downloads, request a demo submissions, button clicks, and more. Setting up these goals and analyzing the data can help you understand what your users are doing on your site and where you should be focusing your attention. It also helps you track how well your site is converting! If these goals aren’t set up, it’ll be harder for you to gauge how many people are actually clicking on that button on the homepage or how many people have submitted a form.
– Rebecca Howard, SEO Specialist