Print Media Isn’t Dead: How to Make it Work in a Digital World

Print media isn’t dead — it’s evolved

Traditional print media still plays a vital role for marketing in today’s high-tech world. Maybe a print newspaper ad isn’t the best choice for your advertising spend, but it all depends on your target audience. My grandparents, for example, go to The Villages in Florida every winter, and when I was visiting them this year, guess what they were reading every morning to find local events and happenings? You guessed it — the newspaper.

The bottom line is that each company must go through a strategic phase to determine who their target audience is and where they are likely to reach them at the right time with the right message. Print is an important piece of the integrated marketing puzzle.

The majority of offline print media for business marketing purposes has evolved over the years to be less focused on providing a large amount of information to being more visually captivating. The goal of print should typically be to get the viewer to visit to the company’s website to get additional information or make a purchase.

Print is a perfect digital marketing pairing for branding purposes, promoting events and so much more. We work closely with our print partners and office suite mates, Hudson Studio, to have the ability to offer a full range of services and bridge the gap between digital and print for a strong and effective integrated marketing approach.

When you’re ready to make sure you have all of the pieces you need to make the maximum impact for your business or organization, give us a call.

– The Ironistic Team

Modern print media requires a laser focus on design and creativity.

NO! Print media isn’t dead. We are fortunate to work alongside our print partners, Hudson Studio, since many of our clients are also looking for offline support, and many of their clients require online support.

Just as email has not shut down the postal service, online marketing has only elevated the print playing field. Hudson Studio has to be even more creative in their approach, maintain consistency across all mediums, and create designs triggering strong emotions.

– Rita Foss, Co-founder and Advisor