Take over the world? Okay, maybe not. Taking over your city, however, is totally in reach and will bring you more business than ever before. I’m going to show you some Google local listing SEO tips to help you outrank and outshine your competition in Google Maps and local listing results.
According to Google, 80% of consumers used a search engine when looking for information about local businesses, and 76% of people who search on their smartphones for something nearby visit a business within a day. Some people may be current customers and search for you specifically by name to get contact information or directions. Potential customers are often searching for a general service and this is a great opportunity to bring new people through your door. Potential customers turn to Google when they need some type of resolution or answer in their time of need. Google calls this a micro-moment.
So, how can you make the most of your Google My Business listing to maximize the visibility of your business when someone searches for the services you provide? I’m glad you asked!
Verify Your Google Business Listing
Sounds obvious, but I’m always surprised to see how many local businesses let this slip by. Oftentimes, your business may appear on Google Maps or local search results because Google knows (almost) everything. However, it is important to claim your local listing so you have control over the information being presented and then leverage the tips below to increase your local search rank. You can start this process by visiting gybo.com/business. You’ll typically need to verify ownership/management of your business location via a postcard being sent to your listed business address so make sure you can receive mail (sorry, no P.O. boxes).
Choose Your Business Categories Wisely
Don’t just pick a category because you think a lot of people search for it. Your categories should be highly relevant to your business and service offerings. You don’t have to fill in all 5 categories for your business if only 2 or 3 fit the bill. Be specific and choose wisely.