Strategy and Tips for Email Marketing and Why It Is Important
Integrated digital marketing strategies are a cornerstone of business outreach and brand-building. The good ol’ days of door-to-door salesmen, snail-mail…
If you have a new or existing website and are looking to increase your online visibility, you might be wondering – how long does SEO take? There is no simple answer for how long it takes SEO to work because it depends on a number of factors: age of the website, domain authority, backlink profile, content relevance, and so on.
Experts say that a website takes an average of six months to gain an increase in visitors, but the full results of good SEO can take up to 12-24 months. There ARE, however, certain things you can do to gain momentum with SEO and create more visibility for your website on search engines.
“Bottom line answer: SEO can take a long time because you have to prove yourself to the search engines. Do you want quick results? Buy some ads and pay for them. Google, Bing, and crew are happy to take your money. But to EARN placement, you’ve got to prove to the search engines that your content is worth a high ranking.”
There are several ways you can increase your search visibility. Here are a few that we suggest:
If you are trying to increase SEO for your website, your first step is to conduct a content audit. This ultimate content audit checklist lays out the steps you need for tracking your visitor trends, issues affecting your website, and backlink profile. If you haven’t yet done so, you will want to upgrade to the new Google Analytics 4.
A content audit will show you the pages that are indexed on Google and other search engines, as well as point out issues on your website — such as 4xx error pages and missing descriptions.
If you have a lot of content on your website, but not much traffic, we might have a simple yet powerful answer to your question of how long SEO takes: Your pages may not be indexed on Google. This is especially the case for newer websites, but also for existing ones if Google doesn’t know you have new content.
Google Search Console has an option to request indexing for your pages. When you log in, specify the URL in the “Inspect any URL” area.
From there, you will want to:
The URL will then enter an indexing queue and will typically index on Google by the next day.
Staying consistent with content creation is one of the most important factors of SEO. If you are only stuffing keywords on your pages without showing Google that your content is relevant to a specific niche, this won’t do you any good.
Create compelling content that is better than your competition and that will keep your readers wanting more. If you add blog posts to your website, use a scheduler to add content consistently. If you have a marketing team, you should aim for weekly or bi-weekly posts.
Don’t underestimate the power of backlinks. Building your backlink profile will get you more website visitors, especially if you get them from websites with a high domain authority (DA). This will also increase your own DA, showing Google that your website is valuable within your niche.
The best way to build your backlink profile is organically, by creating great content and putting your website on business directories. A percentage of traffic visiting those websites will also visit your site and can potentially turn into new customers!
Thank you for reading “How Long Does SEO Take Before You Can See Results”! We hope this blog post was helpful for you. If you want to work with an agency that specializes in SEO and other digital marketing solutions for YOUR business, contact us today!
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