How do you get smart with your email marketing strategy?
Get some tips from the Iron Team on how to increase email open rates and improve user engagement.
Test your subject lines! A/B testing is a simple way to find out what your audience reacts to. Create one subject line that’s straightforward and one with a little more personality. Most email automation platforms like Emma allow you to do this easily.
Clean email lists and segmentation are the optimal ways to increase email open rates.
DO:
DO NOT:
Address the user in the email’s subject line and make sure the template looks good on mobile.
Offer me a coupon or discount.
Create better emails that are more relevant to your audience’s needs instead of switching to what is seen as trendy or currently in style. You know your audience best.
