Hiring a Digital Agency for Your Communication Clients

Why You Should Consider Hiring a Digital Agency for Your Communication Clients

“How can I make my website work better for me?”

If you run your own communications firm, you’ve undoubtedly heard this question from your clients. And if you’re like many communications companies, you’ve tried:

Hiring freelancers (which is awesome for 1-2 projects, but then they flake out on you)
Employing your own development team (which means you need digital designers, developers, hosting experts, etc.)
Partnering with a digital agency (but are they reliable!?!)

Finding a good digital agency partner can be exhausting, but you know it’s absolutely essential for truly effective communications campaigns.

We’ve got you covered! If you are a communications/PR company, here are the Top 10 Reasons to Partner with Ironistic as Your Digital Agency.

We understand crisis communications. You have a crisis communications campaign that has to roll out in a matter of days, not months. We get it. We’ve been there. We’ll work with your media team to make sure that the microsite/campaign website is launched on time and captures your core messaging. This may mean a phased approach as the messaging evolves, and we’ll work with you every step of the way to make sure the website evolves as well.
We’re professional. Imagine your typical “web guys”. Now throw that out the window. Ironistic consists of business consultants, just like your existing team. We just focus our expertise on web technologies. That’s the only difference. Our team has successfully worked with Fortune 500 companies. Invite us to a seat at the table, and we’ll represent you well!
Keywords matter. Earned media is king for communications, but search engine optimization contributes to that long-term effect of owned media. We’ll work with your team to map out the top keywords to target through your content generation and messaging.
Tracking and reporting. You probably already use media monitoring and tracking tools. Let us augment those reports to your clients with detailed website statistics, audience paths, referral tracking, and keyword ranking. You’ll be able to achieve more for your clients AND look really good at the same time!
Social listening. Knowing how your client and messaging resonates with the media is your job. How it resonates in the social spheres is ours. We can “listen” across social media to help track reputation management, media mentions, competitors, and more.
We can spy for you. Tracking your clients’ competitors and their online efforts is just as important as tracking your own clients’ efforts. We can gauge what they are spending on PPC campaigns, what keywords they are targeting, and more. With this intel, we’ll work with you to craft a strategy to OWN that campaign.
We’re reliable. Since 2012, we’ve partnered with various communications firms for across-the-board Marcom success. We’re in the trenches with you for the long haul.
We (can be) invisible. Want to white label our services? Not a problem. We’re happy to participate in client meetings as direct members of your team. “Ironistic” can remain hidden throughout the engagement.
We keep you up to date with technology. Media tactics evolve. Technology evolves even faster. We’ll stay on top of the latest trends and capabilities for you so that you can always offer your clients the best approach through technology.
We make you look goooooood! Imagine all the great things you offer to your clients now and add-in:

As you can see, hiring a digital agency for your communication clients has many benefits. Sounds too good to be true? It’s not. Give us a call and bolster your capabilities across the board!

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