A virtual or in-person event is best marketed when attached to a website that strongly presents its overall value. Since the goal is to attract potential attendees or keep current ones in-the-know, there’s plenty to consider when planning out content. Here’s what to include in an association event website.
Besides the normal what, where, and when, I think including information on why people should choose your event over the hundreds of other events that they could choose from is probably the most important. When we choose a place to go, something to see, etc., we want to make sure that we’re going to have a good time. If there’s nothing that differentiates your event from everything else going on, they’ll find an event that does differentiate itself!
I think its important to include all the necessary info without overwhelming the viewer. All that is needed for the event are: name, date, location, and description. As long as that info is displayed in a clean digestible manner, I think that’s the best way!
Don’t hesitate to show off the extras! Of course, basic information describing the event and necessary details is critical, but what tidbits can you include to really “sell” the event? A unique backstory on why the event was created in the first place? A pic collage of last year’s experience? Any swag or goodies offered at the event? Everybody likes a nice freebie — and those “little things” might just be the icing on the cake when persuading potential attendees.
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