SNAC International wanted a sleeker and more dynamic website design that aligns with their modern and user-friendly approach. However, all of that must be accomplished while maintaining their distinct SNAC brand identity.
Association & Nonprofit Impact
Meet the Client
The leading international trade association of the global snack industry
SNAC International is the foremost trade association representing snack producers and suppliers worldwide. “SNAC” represents snacking, nutrition, and convenience, which align with the preferences of the modern consumer. Founded in 1937, SNAC has over 400 member companies globally.
Their Objective
Promoting initiatives and simplifying navigation
SNAC sought to completely transform their website and highlight key industry initiatives and member engagement opportunities. The revamped site aimed to effectively communicate the unique value proposition of a SNAC membership, attracting new members who recognize the benefits for both the organization and the industry at large. Furthermore, the new site aimed to provide SNAC International staff with the ability to easily manage all website content, including pages, links, images, and documents.
Ironistic Solution
Simple, clean, polished, sophisticated, and modern.
Ironistic designed and built a brand new website that showcases SNAC International as an industry leader, and an informative, successful company to website visitors. With a simple and polished design, we delivered exactly what SNAC was looking for.
Maintaining consistency with the logo and color palette was crucial to the client in order to establish trust with potential members. Ironistic focused heavily on UI/UX design, creating an interactive and intuitive experience that guides users through the site seamlessly. We knew content management was important to SNAC, which is why we implemented a WordPress content management system so that administrators could efficiently edit and update the site as needed.
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