Meet Our Client
The Organization for Autism Research (OAR) was formed by seven individuals who knew first-hand the impact of autism. That gave them unique insight into what the community needed. This insight inspired their mission of “applying research to answer questions of daily concern to autistic people and those around them.”
The purpose of their mission is to enhance the quality of life for individuals with autism and provide education and resources for those around them like family, caregivers, educators, first responders, employers, researchers, as well as the general public.
How are they doing so far? Well, for starters, they’ve raised over $4 million for autism research, awarded over $1 million in scholarships, and launched numerous initiatives to improve the lives of those in the autism community.
OAR’s website is critical to its mission. All the resources, information, studies, grants, and scholarships are accessed through their site. And, of course, donations and fundraising are a big part of their continued success too. That’s why they were looking for a digital platform that would be modern and professional, interactive and engaging, functional and mobile-responsive.
OAR’s goals included:
- Organize content for specific types of users and make the navigation easy and intuitive with intentional content placement and calls-to-action (CTAs).
- Increase awareness of OAR, its mission, its resources, and its opportunities.
- Increase engagement on the site and with OAR, including donations, newsletter sign-ups, sharing content, or downloading content.
- Ensure the site meets 508 compliance and make sure OAR’s staff can easily manage and update content when necessary.
Well, we did it all! First, we started with a well-thought-out digital strategy so that we understood their goals, their brand, their perspective, and their needs. With the strategy as our foundation, we went about designing and developing a website that reflected their brand and personality and that presented user options and information, content and menus, in an engaging and accessible way.
We have to say – navigating through the site is a breeze with clear CTAs and infographics leading the way. Calls to sign up for the newsletter, donate, or volunteer are easily available (and noticeable).
Each user group’s page offers specific resources that can meet their needs, answer their questions, and offer support: Self-advocates can get guidance on academic or employment success; educators can find expert advice on teaching students with autism; researchers can easily apply for grants; and advocates can find ways to donate, fundraise, or volunteer.
OAR also sponsors and participates in several marathon events around the country. We made sure their Run for Autism events page is accessible and functional through their site. Users can find an event close to them, join, and see how much money was raised for each run.
Finally, we made sure that 508 accessibility was implemented, and that OAR staff can easily manage and update content on the site through a simple, WordPress CMS platform.
If they need help, we’re not too far away. Ironistic offers ongoing maintenance support and hosting services.