Print media isn’t dead — it’s evolved
Traditional print media still plays a vital role for marketing in today’s high-tech world. Maybe a print newspaper ad isn’t the best choice for your advertising spend, but it all depends on your target audience. My grandparents, for example, go to The Villages in Florida every winter, and when I was visiting them this year, guess what they were reading every morning to find local events and happenings? You guessed it — the newspaper.
The bottom line is that each company must go through a strategic phase to determine who their target audience is and where they are likely to reach them at the right time with the right message. Print is an important piece of the integrated marketing puzzle.
The majority of offline print media for business marketing purposes has evolved over the years to be less focused on providing a large amount of information to being more visually captivating. The goal of print should typically be to get the viewer to visit to the company’s website to get additional information or make a purchase.
Print is a perfect digital marketing pairing for branding purposes, promoting events and so much more. We work closely with our print partners and office suite mates, Hudson Studio, to have the ability to offer a full range of services and bridge the gap between digital and print for a strong and effective integrated marketing approach.
When you’re ready to make sure you have all of the pieces you need to make the maximum impact for your business or organization, give us a call.
– Hannah Taylor, Director of Integrated Marketing