Category: Insights

HTTP to HTTPS: How to Properly Make the Switch

Time for your business to head back to the drawing board? The act of rebranding, or changing the image or message of an organization to promote growth, can be a good idea for many reasons. No matter how big or small the actions you choose to take to implement a “rebranding” are, it’s crucial to have a clear strategy in mind to empower the initiative as a whole. Check out our ideas for a successful rebranding campaign along with a few examples of companies who truly hit the mark.

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Ideas for Successful Rebranding Strategies

Time for your business to head back to the drawing board? The act of rebranding, or changing the image or message of an organization to promote growth, can be a good idea for many reasons. No matter how big or small the actions you choose to take to implement a “rebranding” are, it’s crucial to have a clear strategy in mind to empower the initiative as a whole. Check out our ideas for a successful rebranding campaign along with a few examples of companies who truly hit the mark.

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Why Email Marketing Is Still Important in 2021

The phrase “email marketing is dead” is certainly not something you will hear thrown around at Ironistic. But if you don’t believe us -- we’re here to clear the air! Below are a few reasons why email marketing is so important and how it will remain a staple in your digital marketing strategy during 2021 and beyond.

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Google Analytics 4 and UA Properties: What You Need to Know

As if 2020 didn’t already throw enough curveballs at us, Google decided to introduce Google Analytics 4 (GA4). There I was, working on an intake checklist for a new client, reviewing their GA account when to my surprise the entire dashboard looks terrifyingly different. Where did Views go?! Where are the Behavior and Audience sections?  […]

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Mobile Marketing Trends to Watch in 2021

It’s somewhat difficult to encounter a person who isn’t a mobile user these days. If your customers are using phones or tablets to conduct business, personal tasks, or anything in between, mobile marketing should be a crucial aspect of your overall digital strategy. So, what mobile marketing trends do Ironistic's team members predict will take off or continue to dominate in 2021? Take a look. 

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Web Design Trends to Look Out for in 2021

In a world with millions of websites, how does your brand stick out from the crowd? What design trends are actually working, and how do you bring more consistent business to your company? Ironistic is here to help navigate the design trends you should be incorporating in 2021. Web designers are seeking new heights of […]

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