How to Market to Your Local Community


Looking to build your brand in your local market, but not sure where to start? No worries. Ironistic is here with some bright ideas.

The possibilities are many…

There are lots of ways to market to your local community. Here are a few examples:

  1. Improve your local SEO. This will generate more traffic to your website and eventually, generate more leads and sales for your business.
  2. Use online reviews. These can persuade new customers to use your small business.
  3. Become involved in your community. Sponsor a local event or charity, for example.
  4. Lastly, try email marketing. It’s a great way to communicate with current, potential and previous clients!
– Alexis Bignotti, Marketing Assistant

Google My Business your business.

One of the first things you should do is create a Google My Business account. This is a great way to get higher up in the search results quicker. You know the map that shows up towards the top of search results when you search for a type of business? That happens through Google My Business. You can also run free advertisements through Google My Business. They aren’t going to be extremely high performing, but every little bit counts!

– Brandon Vreeman, Front End Developer

Get involved with your community and customers.

Local business is so helpful because community often provides the basis for good working relationships. Much of local business often centers around helping each other out and word spreading because of the good work you do. This also happens through being involved in organizations like your local Chamber of Commerce, getting reviews online from local customers, targeting your website language to include keywords for local searches, as well as building an email list for your regular customers and hosting specials and demos for people to come find you in person and get to know you and your company.

– Kristen Fischetti, Content Specialist

Optimize your Google business listing.

Social Media for Brand Penetration

Optimize the heck out of your Google Business listing. When people search on Google or Google Maps, the top results are often accompanied by a brief overview of the company. You can control this! Add your hours of operation, description, photos, and even blog posts. These are often the first things that people see as they scan Google results.

– Chris Foss, Co-founder and President

Collaborate locally.

You need to think locally: What’s going on in your community? Sponsor a local event, volunteer as a team. Be present where your customers are. Collaborate with other local businesses, cross-promote by offering combined promotions with other companies. Network — Get to know your customers, let them get to know you, and find out what they want.

– Mary Ann Jacobsen, Human Resources

Employ local SEO optimization.

First of all, make sure your Google My Business listing is complete and up-to-date. Doing that, as well as optimizing your website for local SEO, will help ensure you’re being seen by local customers in search results and Google Maps. Then, become a participant of that community! Attend local events and join in on local social media groups.

– Aubre Pierce-Lackey, Marketing Coordinator

Do local media and local events.

There are lots of ways to both get involved in your local community and promote your business at the same time. Having a fundraiser for a local charity, talking to the local newspaper, and putting up bulletins at local businesses that have their own bulletin board are a couple of things you could do.

– David Shayne, Front End Developer

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