Dos and Don’ts for Your About Page
How Do You Choose the Best (but) Affordable Web Firm?
Compare your investment to expected results.
Affordable is a trivial standard. A company that provides results is really what people should look for when deciding which company to go with. Literally anyone can build a website. You can pay someone a couple hundred dollars to build your website. That might seem more affordable, but if they don’t do things the right way, your website traffic will suffer and your ROI will suffer.
If a company can show that they can build a site that will drive traffic to your business and make you more money than you spent, (ideally a lot more money), then that, in the end, is more affordable.
Your questions should focus on these things:
- Can you work with this web design company? Do you like them? Do they seem like people that you could partner with throughout the web design process (and maybe longer)? If that’s a no, then find another company. It’s not worth working with someone you don’t like.
- The second focus should be on finding out what kind of ROI their work has generated for their clients. See if they have proven, documented results. Get a list of some of their clients and contact them. Find out first hand if they are as good as what I’m sure they’re claiming to be.
This can be a big investment, so take your time and get it right!
You need an understanding and invested partner.
The best web design company is one that takes the time to understand your business and goals, to listen to your current and past pain points, and to guide you in a direction that incorporates your perspective and the company’s online expertise. It is important to ask about similar past experiences, expectations of you and your company, and what happens AFTER the project is completed. The internet is constantly evolving, and so should ones online presence.
Find a development firm that offers a full range of capabilities.
It’s important to find experts who are dedicated to getting to know your unique business and goals. Web design is not a one-size-fits-all solution. Also, look for a company that has a marketing team and takes an integrative approach. Once you have your beautiful new website, you’ll want to make sure strategies are in place to ensure it reaches its target audience.
Specific knowledge & experience are super important.
While price is an important factor, it’s only one factor. For example, pay close attention to the questions the company asks of you! Do they seem interested in your responses? Do they ask insightful questions? Do they have experience doing the work/integration that you’re interested in?
Great service is as important as a good price point.
First check out their portfolio and what type of services they offer. Look at their customized website examples. Do they have positive reviews? Do they possess high SEO capabilities? What is their customer service like? These are just a few ways to choose the best affordable website design company.
Research their past work to see if they’re a match!
Look at testimonials and the websites they’ve built! Ask about the process, background check the company’s site, and see what other clients have said about them. As a project manager for website projects, I strive to work with clients to achieve their goals and have fun throughout the process.
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