They say everyone has a story to tell, but some might wonder how to do that with a website. The days of endless scrolling of content filled pages are diminishing, leaving you now with something you are more familiar with…a story. Much like how we all expect to see a message at the end of a book, […]
Congratulations to all Universal Google Analytics users who have opted in to share their data anonymously in the “Audience” section of the reporting interface. You will now be given access to Google Analytics Benchmarking reports! The new section in Google Analytics for benchmarking reports allows you to compare your business among 1600 industry categories, 1250 […]
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With many web development and online marketing engagements, we’re often asked: “What can I do on my end to make sure this is a successful project?” Sound familiar? Well, we’re giving you the straight-up answer. No fluff. No sales mumbo jumbo. First and foremost – Trust us! You hired us to take one of (if […]
Remember, Remember…To Calculate the Value Per User of Your Website. The whole purpose of having a website is to gain value from your visitors, right? Sometimes that value is obvious in the form of immediate online sales. Other times the value is in a sales lead through a contact form, or a newsletter sign up, […]
Nothing New Here… I’m not telling you anything new when I say that email marketing is important. But just how important is having an email marketing campaign for your business? Well, as with any type of online or offline marketing, it depends on the nature of your business, your target audience, and your comprehensive business […]
Okay… so I am like many of you who are probably thinking, “why in the heck are we talking about Christmas already?!”. Well, if you are a business with an online presence (especially if you have an eCommerce site) and you have not started thinking about Christmas, you are already behind the curve. Check out […]
