Category: Strategy

Calculate The Value of a Website

Remember, Remember…To Calculate the Value Per User of Your Website. The whole purpose of having a website is to gain value from your visitors, right? Sometimes that value is obvious in the form of immediate online sales. Other times the value is in a sales lead through a contact form, or a newsletter sign up, […]

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Email Marketing Campaigns – Why You Need Them

Nothing New Here… I’m not telling you anything new when I say that email marketing is important. But just how important is having an email marketing campaign for your business? Well, as with any type of online or offline marketing, it depends on the nature of your business, your target audience, and your comprehensive business […]

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Boost Your Online Holiday Sales with These 10 Quick Tips

Okay… so I am like many of you who are probably thinking, “why in the heck are we talking about Christmas already?!”. Well, if you are a business with an online presence (especially if you have an eCommerce site) and you have not started thinking about Christmas, you are already behind the curve.  Check out […]

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3 Biggest Mistakes a Website Development Project Manager Can Make

*Updated July 2021* Clients and projects of all sizes and stress levels will test a project manager, challenging them to prove effective organizational skills and strategic thinking during all stages of the project. How a project manager responds to these challenges will separate the “good” project managers and the “great” ones.  It’s important to note: […]

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