Category: Insights

Virtual Pageviews Vs. Event Tracking

I recently ran into a dilemma helping out a client with tracking conversion goal funnels for ajax forms. In other words, there are no individual URLs for steps within the conversion funnel or even a confirmation page for that matter. They wanted to be able to track form completions independently. They also want to analyze […]

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How to do Mobile Testing from a Browser

Mobile testing from a browser is a great way to enhance development efforts, and Chrome Developer Tools are deep, powerful, and packed full of amazing features to achieve that goal. As a developer, I often take for granted some of the features I use every day. I forget most people don’t even know this area of their browser exists, […]

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Website Evaluation Tool: Ironscan.io

Have you ever wondered how well your website stacks up against the rest of the web? Ironscan.io is a website evaluation tool built to provide users with an instant analysis of any website.  Just type in a URL and you’ll be able to see an in-depth, comprehensive overview of the site’s strengths and weaknesses. The Ironscan.io website evaluation […]

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Digital Marketing Career Advice

So, you want to become a digital marketer… You ask yourself: Where should I start? What experience and skill sets will I need to have? What level of Education will I need? How can I get my foot in the door? How does personality come into play? The career path and journey will be different for […]

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Web Design: Art or Science?

Design, especially web design, is a tricky field for amateurs.  Many people’s first reaction to being handed a web design task is to create something which satisfies their own design tastes.  As either a business owner or a designer, it’s important to remind yourself the point of it all.  Nobody should have a website for […]

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Top 5 Reasons You Should Be Engaging in Digital Marketing

Before we dive into the “why” of digital marketing, let’s briefly visit the “what”. Digital marketing is a term widely used to describe a client’s website presence, social media, SEO, and online ads (such as Google AdWords). But digital marketing also includes wireless text messaging, mobile apps, podcasts, email, social media advertising, electronic billboards, digital […]

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Making Content Happen on Time

Developing a content marketing strategy, or even knowing that you need one, is the first step to a campaign’s successful, impactful delivery. But once you develop your strategy, you can’t just email it out and call it a day. A strategy in and of itself isn’t going to increase your conversion rates or get your […]

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Must Have Google Chrome Extensions

If you’re anything like me, you are always on the lookout for ways to make your life a little easier, become more efficient, be more productive, and increase your level of awesomeness. Google Chrome has been my browser of choice for many years for a number of reasons, but one of my favorite features is Google […]

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