Category: Marketing

The Ultimate List of Conversion Rate Optimization Tips

The Time to Increase Your Website Conversions is NOW. To help get you on the road to success, I have listed out 73 Conversion Rate Optimization tips that are sure to make an impact. WARNING: This is not a short list. I challenge… no… I DARE you to read this in its entirety and start implementing […]

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Marketing to Millennials

We’re the group people call lazy, narcissistic, and fickle. We’re called delusional and materialistic. We’re also the group people call open-minded, supportive, and confident. We’re called upbeat, hip, and creative. We ARE Generation “Y” the Millennials. For a while now marketers have been trying to understand generation Y. Are we open-minded and supportive of new […]

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Do Not Start Marketing Until You Answer These Questions

When it comes to online marketing, the sky is the limit.  We’re talking: SEO / SEM PPC / Ad management Social media Email marketing Content marketing In-bound marketing Influencers Brand penetration Integrated marketing …[insert tomorrow’s marketing buzzword here!] At the end of the day, however, online marketing efforts boil down to a few key business […]

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Google Analytics Event Tracking Made Easy for Your Small Business

DISCLAIMER: This article assumes you already have Google Analytics set up for your website. It is also intended for basic uses of event tracking for the everyday person. If you need additional help with advanced Google Analytics tracking implementation, send us a message and we can work with you directly. The purpose of this event […]

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Calculate The Value of a Website

Remember, Remember…To Calculate the Value Per User of Your Website. The whole purpose of having a website is to gain value from your visitors, right? Sometimes that value is obvious in the form of immediate online sales. Other times the value is in a sales lead through a contact form, or a newsletter sign up, […]

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Email Marketing Campaigns – Why You Need Them

Nothing New Here… I’m not telling you anything new when I say that email marketing is important. But just how important is having an email marketing campaign for your business? Well, as with any type of online or offline marketing, it depends on the nature of your business, your target audience, and your comprehensive business […]

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