
Understanding the True Value of a Website
Your website isn’t just a pretty online brochure. It’s an investment, a 24/7 salesperson, and the heartbeat of your online…
Read More
We’re the group people call lazy, narcissistic, and fickle. We’re called delusional and materialistic. We’re also the group people call open-minded, supportive, and confident. We’re called upbeat, hip, and creative. We ARE Generation “Y” the Millennials.
For a while now marketers have been trying to understand generation Y. Are we open-minded and supportive of new ideas or are we narcissistic and narrow minded? The debate has and will continue to go on, but one fact is true: millennials represent the digital era.
Being that I, myself, am a millennial and a marketing major, it was interesting to see just how difficult it is to market to this particular generation. Millennials represent people between the ages of 18-34 who are now at an age where they will be making big decisions and big purchases, making them the main focus for many businesses. Being born and raised in an era of technology, traditional marketing no longer caters to this particular generation. Marketers must now cater to the things millennials love. I have compiled a short list of a few that are generally accepted.
We (Millennials) LOVE:
The Millennial generation may seem complex and confusing, but if marketers are to keep the five things we love in mind, they have a better chance of grabbing a millennial’s attention. I know for a fact if my friend recommends a website that is having a huge sale, I’m sold.
Comments
There are currently no responses.