Call 811 National Website Redesign & Development

Case Study

Call 811 (Common Ground Alliance)

Ironistic provided website design and development services for Common Ground Alliance’s 811 site, the nation’s most visible safe-digging resource. The new site modernizes a critical public safety platform and gives the CGA team full control to manage the platform with confidence. Explore how we did it below!

Seamless connection across all 811 websites

Refreshed design for brand elevation and alignment

Centralized content management across the 811 ecosystem

The Challenge

Call 811 serves as the national entry point for safe digging information. It supports homeowners, contractors, farmers, and ranchers across the country, receiving the highest daily traffic of any 811-related site.

The old website, however, struggled to support that scope and responsibility:

The safe digging process was difficult to explain clearly at a national level
Users needed faster, more intuitive paths to their state-specific 811 resources
The CMS limited the CGA team’s ability to efficiently update content
The design felt dated for a high-visibility public safety platform

The new site needed to educate, direct, and scale while supporting frequent updates and long-term growth.

The Solution

Ironistic led a full website redesign and development initiative focused on clarity, continuity, and control.

The new Call 811 experience was built to:

Simplify the information architecture and guide users quickly to their state’s 811 site
Use visual content layouts to improve comprehension across diverse audiences
Create a seamless transition between Call811.com, the CGA website, and individual state programs
Migrate the platform from DNN to WordPress for flexibility and ease of use
Implement a centralized Data Asset Manager to ensure consistent branding, media access, and SEO across all sites
Refresh the visual identity to reflect CGA’s evolving brand

Ironistic managed the full process — from strategy and wireframes through design, development, testing, and launch — delivering a scalable foundation fit for long-term success.

The Impact

811beforeyoudig.com now delivers both form and function, pairing clear pathways to critical information with a dynamic, engaging visual experience.

The new site provides:

Easier access to state-specific 811 resources
Dynamic design elements that increase engagement and bring content to life
A more intuitive experience for diverse national audiences
Greater efficiency and independence for the CGA team
A modern, credible digital presence aligned with public safety importance
A flexible WordPress platform that supports ongoing updates and future expansion

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Call 811 (Common Ground Alliance)

Big Vision or Small, Let’s Talk About What’s Possible.

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