The Pros and Cons of Gated and Ungated Content
What? You mean to tell me that the internet contains anything other than positive vibes, rainbows, butterflies, unicorns, and cute kittens?
The internet is a wondrous tool that allows you to promote your brand and tell your story. However, that doesn’t mean others can’t also share their perspective. Whether these publishers are sharing false or accurate information, you want to make sure you’re doing your best to maintain control of how your story is being told and perceived by the masses. Contrary to popular belief, not all publicity is good publicity.