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RaceThread


RaceThread is a digital hub for all types of races and all types of people. Whatever your pleasure – running, triathlon, cycling, swimming, obstacle, mountain biking or duathlon — RaceThread’s got your number. Whether you’re a pro or an amateur, an enthusiast or novice, you can find something that matches your level of play.  On top of that, RaceThread enables athletes to share their races, questions, upload photos and videos, provide training tips, and write reviews of recent races.

Running and racing are also near and dear to Ironistic’s heart. Ironistic proudly co-hosts the annual Run! Geek! Run! 5K, which supports the Alexandria Seaport Foundation. It made perfect sense, then, that we would partner with RaceThread and think up a dynamic digital marketing campaign.

Since having a relevant, engaging digital presence is so essential to the growth and success of modern business, it follows that creating a sound digital marketing strategy is pretty important too. And luckily, Ironistic isn’t just design and development savvy; we’re digital strategy savvy too. We put together a well-thought-out, detailed, personalized marketing strategy for RaceThread. Objectives were to increase site users, email subscribers, number of reviews, Facebook fans and Twitter followers. The plan includes numerous ideas and tactics like implementing new designs and graphic elements, making content and navigation more user-friendly, and incorporating strategic call-to-actions.

Speaking of content, Ironstic guided RaceThread on producing regular, relevant content in order to engage more users, increase site traffic and establish RaceThread’s brand. This includes social media platforms where consistent activity is essential to building an organization’s fan base. We also advised them on SEO optimization, keyword use, and link building.

Other key strategies included focusing on RaceThread’s mobile-responsiveness, especially with email marketing. As digital mobile use continues growing at a rapid pace, it is vital that organizations ensure that all aspects of their site and digital outreach are mobile-ready.

Ironsitic continues supporting RaceThread’s marketing efforts by producing blog posts, site content and page designs, press releases, email blasts, Facebook ads, and video-related content and reviews. Are you ready to navigate the digital marketplace and strengthen your organization’s impact? You need Ironistic’s precise, smart, experienced digital marketing strategy to set you straight and rev up your success. Ready? Set! Go!

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