Standard Graphics

Standard Graphics initially came to Ironistic for marketing services in 2012, which evolved into a full website redesign a few years later. We're proud of the partnership we've had with Standard Graphics for nearly a decade and we can't wait to see what the next 10 years of digital evolution and IMPACTS will bring for them.

Meet Our Client

Family-owned Standard Graphics Mid-Atlantic, Inc. is one of those essential nuts and bolt companies – a manufacturing supply company that other producers depend on. Operating out of the Mid-Atlantic region, Standard Graphics provides quality binding equipment, binding supplies, binding machines and related services. Since 1983, they’ve been doing business with integrity and personalized, responsive service.

Their Objectives

When Standard Graphics approached Ironistic for a new site, we had already established a good business relationship by providing our top-notch marketing strategy and support. This also meant we knew them well and therefore, knew what they needed — and what they didn’t. That’s what sets Ironistic apart: we deliver solutions based on educated research and honest assessments, not guesswork or the highest profit margin.

Ironistic's Solution

Ironistic designed a new site that placed Standard Graphics as a strong competitor with other similar manufacturers. They already did excellent work – now they look like it too. The design complements their brand and the layout is crisp and clean while also converting easily for mobile access. Ironistic also included strategic infographics and calls-to-action that support their messaging and goals.

E-commerce is a central focus of the site, so we implemented a Revindex Storefront, which is an extremely flexible, dynamic and user-friendly shopping cart module. It can handle thousands of products and millions of orders. Revindex makes site administration super easy for Standard Graphics, saving them time and increasing operational efficiency.

Their Results

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