Nestled in the mountains of Western Maryland are the rustic cabins of Blue Moon Rising. Ironistic has close ties to the Deep Creek area, and wanted to be the perfect partner to develop dynamic digital marketing techniques and an impactful website for this ecommerce business. We took a strategic approach with best strategies of marketing for ecommerce businesses with Blue Moon Rising.
Ecommerce / Retail Impact
Meet the Client
A vacation cabin rental committed to sustainability
Blue Moon Rising is a unique vacation cabin rental property and event venue located in Deep Creek Lake, MD. From their inception, they’ve remained committed to sustainable practices, making sure to reduce their impact on the environment while creating a one-of-a-kind experience for vacationers. They offer tiny cabins planted among the trees and an enchanting, woodland venue for weddings and other events.
Their Objective
Increase online bookings with digital marketing techniques for ecommerce businesses
Blue Moon Rising had several goals for their new site, some very practical and some driven by design. They wanted to:
- Drive more online bookings and inquiries for vacation rentals and weddings or events with best practices in marketing for rental properties.
- Create a cross-platform, responsive design so that visitors can access and use their site on any device – especially since half of their site’s users visit via mobile.
- Educate and build awareness for cultivating economic, environmental, and social sustainability through digital marketing techniques
- Integrate a robust CMS so they can easily add content updates.
- Spur more gift certificate purchases online.
- Enlist Ironistic’s help in writing compelling content marketing for ecommerce businesses.
Ironistic Solution
Restructure content and create welcoming landing pages
Ironistic provided a professional solution to improve Blue Moon Rising’s website that included HTML and CSS updates, dynamic components, plus layout and engagement adjustments. Through a detailed assessment of the client’s past website, Ironistic seamlessly restructured content and layouts, visually enhanced each landing page, and made the website mobile-friendly. Ironistic integrated the booking platform Sirvoy for this ecommerce website. User’s can quickly book their stay while never being led to a separate platform for payment.
As part of the ongoing Integrated Marketing services that Ironistic offers, our experts teamed up to incorporate blog content, social media, search engine optimization, and email marketing into Blue Moon Rising’s monthly online efforts. As these digital marketing techniques are huge drivers in not only displaying the client’s mission and values but also in encouraging bookings, Blue Moon Rising has seen notable increases in site visitors as well as cabin rentals since partnering with Ironistic.
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