Congratulations! The fact that you’re here means you’re invested in the success of your digital platform and taking your website seriously. We know website audits don’t sound fun, but they’re necessary to maintain optimal performance – not to mention keeping your site visitors happy.
You know how it’s necessary to clean out the fridge every so often? Or change the oil in your car? Or give your house a new roof or a fresh coat of paint? Website audits do similar maintenance. Without them, well…
So, keep reading to learn about the big three audits that will keep your site healthy and happy.
Technical Audit
Technical audits don’t sound glamorous, but that doesn’t make them any less important. The worker bees behind the scenes? The film crew on set making everything and everyone look good? That’s kind of what a technical audit does for your website.
It makes sure all the cogs and wheels that nobody sees from the outside are ship-shape, up-to-date, and helping your site run smoothly. Our guide breaks down the essentials of technical audits and their many benefits.
Learn more about technical audits.
A usability (UX) audit is the 20-20 vision team-player of website audits. To do this one well, you need to see things from a different point of view – with kaleidoscope eyes.
The goal of a usability (or user experience) audit is to analyze your website from an outsider’s perspective, and make sure your visitors and customers have a smooth and enjoyable journey as they browse your web pages and look for information. Don’t assume – know.
Read on for the 411 about the all-important usability audit…
UX Audit
A website user experience (UX) audit is the 20-20 vision team-player of website audits. The goal of a UX audit is to analyze your website from an outsider’s perspective, and make sure your visitors and customers have a smooth and enjoyable journey as they browse your web pages and look for information.
Don’t assume. Know.
SEO Audit
Last, but certainly not least, is the SEO audit. Did you know that SEO goes far beyond choosing the right keywords? But with search engines (and now answer engines) constantly evolving, it can feel a lot like trying to change a tire while the car is moving. That’s why expert guidance matters.
A comprehensive SEO audit analyzes your website’s SEO and AEO performance and finds opportunities to improve your visibility and rankings. This guide explores how SEO site audits work… and why they matter.
Learn more about SEO site audits