A Guide to Digital Marketing for Associations: Strategies That Wow
Dive into this guide to digital marketing for associations and get the lowdown on proven strategies that will increase growth,…
It is no secret that Software as a Service (SaaS) solutions have created significant shifts
in how we do virtually everything. They are used in our everyday business and personal lives. SaaS can also solve a lot of problems and streamline pr
ocesses, but is it the right solution for you and your business? Let’s break down what exactly a SaaS-based solution is and if it is a better fit for you vs. a custom website solution.
SaaS is a type of software solution that allows data to be accessible from any platform with an internet connection and a web browser. Commonly, users will create an account and then subscribe to a service that is provided through a website. A SaaS solution is a cost-effective way to leverage technology for a fraction of the cost.
Ironistic utilizes SaaS solutions in our everyday communication, tasking, and engagements. For example, G Suite is a favored application that provides our team access to Gmail, Calendar, Hangouts, Google Drive, Sheets, Docs, Forms, Slides, and several other apps that allow us to produce in-depth strategies, manage our schedules and collaborate with teams and clients.
A SaaS solution we have been offering to our clients is accessiBe. This is a tool that makes web accessibility easy and affordable. By adding the accessiBe overlay to your website, you will instantly address ADA and 508 (and more!) compliance requirements without the need to make any ongoing costly adjustments to your website’s code. You can learn more about 508 compliance here.
Another example of a SaaS solution is our IronCurrent product, which allows credit unions to upgrade their online presence with advanced, pre-built website templates. IronCurrent offers three tiers as well as a la carte features, so you can choose the right plan for you and your website.
A custom website solution is a type of application specifically developed for a designated user or organization. Typically, it will result in the most efficient business organization, as it can provide support for the specific needs of the business, which may not be accessible in other software applications and will provide better efficiency or better satisfaction to customers.
An example of a multi-custom solution engagement is the strategic collaboration Ironistic and CGA executed that resulted in 3 launched websites, (Common Ground Alliance, Call811, and The CGA Conference & Expo 2021 microsite), hosting migrations, designs for other platforms, and brainstorming sessions for evolution.
Another client, PowerYoga, teamed up with Ironistic to enhance their website user experience for ease of use for customers, grow their client base, and increase their community engagement. The rebuild of their website, increase in social media network referrals, and optimization of their various external platforms has resulted in an increase in users and membership subscriptions. Visit our portfolio to view other custom solutions we have made for our clients.
Ultimately, both SaaS Solutions and Custom Website Solutions present feasible options. When considering potential solutions, it is crucial to evaluate them from both sides of the development spectrum and choose the option that best fits the company’s needs and requirements.
Small, newly established businesses with only basic requirements may find SaaS solutions suitable.
For companies that have been operating for a while, custom software may be needed to assist in the growth of their business. In order to achieve the desired outcome, first, determine the objective of the software and how much customization it requires.
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