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At Ironistic, we believe that there is no such thing as a “one size fits all” digital marketing and communications strategy. The incorporation of various tactics online is what will help your business lock down an approach to reaching your target audience to the fullest. Check out our thoughts on the importance of an integrated marketing and communications strategy.
When marketers integrate the means of communication, they can easily build brand awareness. After all, your company will be everywhere on the internet, available for customers to start a conversation. Your business will be on the Social Media they use, on their email, and Google when they search for something.
Think about all the ways you learn about a brand and remember their name. You might see an ad on Facebook, see a pre-roll video on YouTube, read a blog where they are mentioned, and then when you go to Google, look at that, their ad shows up when you search for a related term. Now you’re more likely to visit their website and learn more about them. It wasn’t one specific medium that captured you but rather all mediums working together created awareness about that business.
Integrated marketing communications (IMC) is imperative for businesses of all sizes. The core component of an integrated marketing communications strategy is ensuring all of your promotional materials are consistent across all channels, both online and offline. IMC is vital when it comes to creating strong brand awareness and trust with your customers by creating consistency. When all of your marketing efforts work in harmony towards common goals, the results become easier to obtain with less resistance. As an added bonus, developing an IMC strategy can help reduce costs by repurposing written and visual content across multiple platforms.
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