Webinars can be a clever strategy that elevates your brand, draws people to your site, peaks interest in your business, and ultimately builds more revenue. So, how do you make sure your webinar is a smashing success? Get some good insight on how to increase webinar attendance from the experts at Ironistic.
For example, check out the successful cybersecurity webinars we promoted with our friends over at Bricata or this Federal Hiring webinar we did with Acendre. Following these tips helped maximize webinar attendance filled with highly targeted audiences.
Look back at your past work with clients and see if there is a common thread uniting them — perhaps a similar problem each have faced. Build your webinar around how your team solved your client’s problem and whatever challenges you faced along the way. Make your webinar a must-see by phrasing the title into a question and the only way to get answers is by attending.
Have your event included in morning emails or other local email newsletters, such as 730 DC, volunteer organizations, Facebook events, Eventbrite events, school newsletters. In emails and social posts, have examples of how you have done this so that potential attendees deem you as an expert (in case they haven’t heard of you).
kajabi.com is a great resource for building online courses and webinars. Hyper-targeted campaigns on Facebook and LinkedIn are great sources for promoting a webinar and boosting attendance.
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