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“Hey Siri, play “The Holiday Season” by Andy Williams.” Yes, it is October, and that means it’s crunch time to start planning, initiating, and executing your seasonal marketing strategies. We aren’t going to lie to you – you probably should have started working on ideas a couple of months ago, but now there’s no time to waste! So, here are 9 ideas for your holiday digital marketing that can help increase sales – and boost your brand.
You probably decorate your stores and offices for the holidays, right? So why wouldn’t you decorate your online storefront or business site? A few minor design implementations will give your company and the user experience (UX) a little extra sparkle in their holidays.
Decorate your website, social media accounts, and email blasts in a way that matches your brand and attracts your target audience. If your online style is more classical/subtle, just add some scripted holiday messages. If your site is more upbeat/colorful, go all out with Christmas lights, etc.
Depending on your gift options, you may also want to create individual landing pages for specific user groups or for products or promotions with fun, holiday-related content.
Use your social media platforms to engage with your audience in a positive way that still conveys the message of why your products or services are the best for the gift-giving season. Be careful not to overwhelm your followers with constant reminders of your products, but instead, think about promoting holiday-themed contests with prizes they can use on your website.
Example #1: We might run a contest for our followers that when they use the hashtag #ExploredIronisticHolidaySite, their name will be entered in a drawing for a free site audit. (This prize might seem boring to some, but for those of you managing websites, an audit certainly is a welcome gift!)
Example #2: Some of our credit union clients run special, weekly giveaways on their social accounts during the holidays, rewarding each winner with a gift card. This is usually one of their most popular campaigns and encourages a lot of social engagement.
Note: You want to make sure that your holiday social campaign is not implemented a mere week before the 25th but that you build up your marketing strategy weeks in advance so the seed is already planted when your customers start their seasonal shopping.
It’s important to incorporate the meaning and spirit of the holidays into your email and direct mailing pieces. These messages could include deal announcements, gift ideas, games themed around your products/services, and more:
The creative possibilities are endless, so take some time to brainstorm ideas that will fit your company’s brand and personality.
For convenience, many people choose to do their online holiday shopping solely through providers such as Amazon, Target, and BestBuy. Amazon has seen record-breaking holiday sales of over 21 billion dollars – that is a heck of a lot of sales to push through a website. Do some research and see if it makes sense for your company to sign up as a seller.
If Amazon is too much to deal with this holiday season, consider some paid online advertising options. Google PPC campaigns and/or Facebook ads are an excellent start. For Google PPC, it is essential to do your homework with keyword research and content targeting to get the biggest bang for your buck. With Facebook, there are options for targeting people with specific likes, demographics or from specific locations. Targeting is critical with paid advertising to help stretch your budget and not waste resources advertising to the wrong audience.
The holidays are a time for sharing and caring. Show your customers that you care by sponsoring a local charity or event or supporting a seasonal charitable campaign like Toys for Tots.
Everyone feels more inspired to give during the holidays – hence, Giving Tuesday. You could run a special promotion on this day and advertise a portion of sales going to a cause of your choosing. You could also consider giving a percentage of all your holiday sales to a charity, and let your potential customers know how they can add their support.
People EXPECT holiday sales and specials, and the fact of the matter is that if you don’t give consumers special treatment, they will find someone else who will. Having some hook to show your potential customers that you value their business is vital. Send some sharing and caring towards your customers by offering some freebies.
Everyone is extra busy during the holidays. Make it easy for your customers to make purchases right from their mobile devices. If you haven’t heard of responsive website design before, now is the time to learn about it (ideally, from us, Ironistic). We strongly believe in building sites responsively.
On the other hand, if you have an app, give users a discount for downloading it or making a purchase through it.
The stress of making sure those packages arrive on time is very real. Mitigate that stress by encouraging your customers not to wait until it’s too late:
Remember, plan ahead!
Most importantly, stay in good spirits! This may seem silly to include in the holiday digital marketing tips, but we think it is important. Stay upbeat and positive when a customer contacts you through the website, social media, or live chat. Excellent customer service with a smile goes a long way – and not just during the holiday season, of course.
Typically, “boost sales for the holidays” means retail/e-commerce strategies, but let’s talk about services and holiday digital marketing tips. Many Ironistic clients are professional services companies: government contractors, consulting firms, associations, technology companies, etc. Boosting sales for these types of companies involves a lot of planning ahead and pitching ideas for the following year. So some marketing tips around the holidays are:
The bottom line is – show potential clients that you are planning ahead on THEIR behalf. They will thank you for it come the new year!
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